"A fascinating journey into the booming business of legal cannabis: the first deeply reported story of how marijuana shed its stigma and came to be embraced by new and unlikely enthusiasts, from "Chardonnay Moms," to health and wellness fanatics, to aging baby boomers. From headlines like "Pets on Pot" to Snoop Dogg and Martha Stewart "putting the pot back into potluck" in their Emmy-nominated show on VH1, to the array of CBD lotions and oils for sale at CVS and Sephora, to Arizona Iced Tea making a run at selling THC-infused drinks, one thing is clear: Marijuana has fully entered the mainstream. Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabot explores the economic, social, and cultural forces that have collided to create a frenetic gold rush mentality that has spurred new culinary trends, inspired innovative new uses for health, beauty and wellness, and attracted tens of millions in investor dollars while generating hundreds of thousands of jobs and untold tax revenue. All as cannabis remains federally illegal in America. Cabot takes readers on the road with Snoop Dogg and his business partner Ted Chung as they roll out the star's own brand of bud; to wine country, where chefs and vintners are harkening a new age of elevated dining; on the wild adventures of marijuana mogul Beth Stavola, where vaults of cash, armed guards and shady characters are just another day at the office; to the Marijuana Business Convention, as professionals gather to see cutting-edge technology for growing, manufacturing, and packaging a whole new generation of consumer products. The New Chardonnay tells the story of pot's astonishing rebranding, pulling back the curtain to show how a drug that was once the subject of multi-million dollar PSA warnings managed to remake its image and land at the center of a massive and surprisingly upstanding industry"--
&;The inside scoop on how marijuana landed on Main Street . . . and why it&;s coming soon to a city near you.&;&;Katie Couric
From gleaming dispensaries stocked with elegantly wrapped edibles to the array of CBD lotions and oils for sale at your local drugstore to tastemaker Martha Stewart cooking up marijuana munchies on prime-time television, one thing is clear: Pot has fully shed its stoner image.
In this deeply reported journey into the new world of legal cannabis, award-winning reporter Heather Cabot takes readers on the road with Snoop Dogg and his business partner Ted Chung as they roll out the star&;s own brand of bud; to California wine country, where chefs and vintners are ushering in a new age of elevated dining; on wild adventures with marijuana mogul Beth Stavola, for whom fending off shady characters is just another day at the office; and to rural Canada to meet the Willy Wonka of Weed.
Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabot&;s book explores the confluence of social, economic, and political forces that have brought marijuana into the mainstream. Among them, outrage over the racial injustice of U.S. drug laws, the booming self-care industry catering to stressed-out professionals and busy parents in search of better sleep and more sex, seniors clamoring for natural alternatives to opioids to manage their aches and pains, and tens of millions of investor dollars fueling a frenetic &;green rush&; mentality.
The story of an astonishing rebranding, The New Chardonnay explores how a plant that was once the subject of multimillion-dollar public service announcements came to spark new culinary trends; inspire new uses for health, beauty, and wellness; and generate hundreds of thousands of jobs and untold tax revenue&;all while remaining federally illegal in America.
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