El. knyga: New Collective Behavior in Digital Society: Connection, Contagion, Control

"Raymond L.M. Lee's book vividly unpacks a scholarly lag between old theories of collective behavior and contemporary approaches to digital networks. Lee explores contagious sociality in digital cultures, not by predictably calling for an end to crowd theory but instead demonstrating how theorists have more recently transformed the study of collectivity by bringing in new (and resuscitated) concepts of virality, invisible masses, phantom-events, shapeshifting, and somnambulism. There are, indeed, crowds in networks and networks in crowds." -- Tony D. Sampson, University of Essex, author of A Sleepwalkers Guide to Social Media "While the Internet, social media, and digital devices are often analyzed as the new foundation of people's individualization and self-realization, Raymond L.M. Lee looks at the phenomenon from a completely different angle: collective behavior and action are the focus of a very knowledgeable, historically rooted look at the digital transformation of mass society. Essential reading for anyone who wants to learn more about this other side of the digital society." -- Ulrich Dolata, University of Stuttgart