The author of Simple Prosperity urges readers to promote environmental health by lobbying for sustainable lifestyle habits, covering such practices as buying locally, using natural chemicals and conserving water. Original. Urges readers to promote environmental health by lobbying for sustainable lifestyle habits, covering such practices as buying locally, using natural chemicals, and conserving water. In Simple Prosperity, David Wann showed his readers how to take small steps toward a healthier world. In the New Normal he Invites them to take high-leverage, culture-shiting steps-right along with him---that will preserve our world for future generations. In Simple Prosperity, Dave Wann showed readers how to have an abundant, sustainable life. In The New Normal, he challenges us to do some heavy lifting and transform our non-sustainable culture by transforming ourselves. For Wann, our current old normal lifestyle - buying water in disposable bottles, allowing the government to ignore global warming - will not preserve the planet. To nurture our world, he challenges us to rethink our lives, stand up for a healthy planet and move towards a new normal lifestyle in an agenda that includes:- Initiating local business alliances that actively lobby for local buying.- Creating an investment strategy that values the balance of nature.- Supporting the design, manufacture, and use of products made with natural chemicals.- Publicly advocating a more efficient use of water by placing a higher cultural value on wetlands, streams, rivers, and lakes.The New Normal is Dave Wanns way forward, a blueprint for a better life that preserves our world.