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New Strategies for Marketing Information Technology [Kietas viršelis]

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  • Formatas: Hardback, 260 pages, aukštis x plotis: 246x189 mm, weight: 333 g, 15 line illustrations
  • Išleidimo metai: 19-Oct-1995
  • Leidėjas: Cengage Learning EMEA
  • ISBN-10: 0412615207
  • ISBN-13: 9780412615207
Kitos knygos pagal šią temą:
New Strategies for Marketing Information Technology
  • Formatas: Hardback, 260 pages, aukštis x plotis: 246x189 mm, weight: 333 g, 15 line illustrations
  • Išleidimo metai: 19-Oct-1995
  • Leidėjas: Cengage Learning EMEA
  • ISBN-10: 0412615207
  • ISBN-13: 9780412615207
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780412615207.html
Raktažodžiai:
This is a guide and reference for marketing and public relations professionals. Fifty leading professionals describe and examine their experience of success and some failures. This book should be of interest to public relations agencies; advertising agencies; IT research companies; database marketing companies; IT consultants; systems interprators; software developers; value added researchers; software companies; and hardware companies.
Living in the earthquake zone - marketing strategy; a funny thing
happened on the way to the forum - markets; the lonelieness of the long
distance swimmer - channels; at the top - careers; stretching the sinews of
war - budgeting; playing with the team you don't pick - corporate culture;
playing cowboys and indians - supplier management; let's go fly a kite -
public relations; playing the Pied Piper of Fleet Street - the press; the
leader of the brand - advertising; sending out the invitations - databases;
it's good to talk - telephones; all the fun of the fair - exhibitions; look
before you leap - research; marketing goes to school - standards; marketing
to the rescue - business process re-engineering.