'An excellent book that should be read by everyone planning a conference.' Focus on Business Education 'Shows how to avoid the main pitfalls and how to plan an event that will have a great impact on your customers.' Business Matters. 'A very useful guide.' Chartered Secretary. 'Covers areas such as venue selection, speaker sourcing, brochure design, registration, budgeting, sponsorship, audio-visual considerations, press coverage, stating an exhibition and evaluation.' Meetings.
