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El. knyga: Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs

3.70/5 (17 ratings by Goodreads)
  • Formatas: EPUB+DRM
  • Išleidimo metai: 31-Mar-2017
  • Leidėjas: SAGE Publications Inc
  • Kalba: eng
  • ISBN-13: 9781506300825
  • Formatas: EPUB+DRM
  • Išleidimo metai: 31-Mar-2017
  • Leidėjas: SAGE Publications Inc
  • Kalba: eng
  • ISBN-13: 9781506300825

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Reignite your creative-thinking skills to produce innovative solutions

 

Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Recenzijos

"This book is about creativity and how students can better understand a complex subject that is both subjective and ever changing. This book brings about some practical examples of creativity from a historical perspective as well as a current perspective and pushes students to think differently than their peers."   -- Susan Fant "Creative and thought provoking."  -- AnnMarie DiSiena "An engaging text for students that is structured to reflect the theoretical frameworks it presents to not only teach through the written word, but through the applied exercises it assigns to the reader."  -- April J. Spivack "a text has finally been written that gives proper attention to the "Creativity" side of creativity & innovation."  -- Eric M. Stark "An easy-to-read, easy-to-use basis for teaching AND DEVELOPING creativity knowledge, skills, and dispositions for students at any level: undergraduate or graduate, or adult learning/community learning course offerings."  -- Patricia K. OConnell "Simple, deep, entertaining and useful: that rare combination can be found in this engaging book. A must read for anyone interested in innovation and creativity. I enjoyed it and strongly recommend it." -- Sergio Fajardo "Organizational Creativity is one of the most lucid, thoughtful, and insightful books on how organizations can leverage creativity to produce innovative results. The "know-do-be" theme and the engaging writing style convincingly articulate ways to develop creativity skills and traits. Anyone interested in fostering innovation in organizations needs to read this book." -- Srikant M. Datar "Another insightful contribution to understanding creativity from Buffalos International Center. The significance of creativity for innovators and entrepreneurs is badly in need of such clarification." -- Tudor Rickards "Creative thinking is widely considered a 21st century skill. To best prepare students for todays complex work world, colleges and universities must find pedagogically sound practices that promote creative thinking. Here at Sheridan we have adopted, with great success, many of the principles, methods and tools described in Organizational Creativity. There is little doubt that these strategies are contributing to our students creative-thinking capabilities." -- Mary Preece "Educational experts and business leaders throughout the world have consistently cited creativity, innovation and entrepreneurial skills as vital for professional success in this century.  At the Universidad Autónoma de Bucaramanga we have taken the contents of this book to help guide a powerful institutional intervention to make our university the first creative campus in Latin America. As a result, our students now have strategies to release the utmost potential they have within them." -- Alberto Montoya Puyana "Organizational Creativity is a wonderful book so engaging, enlightening, and inspiring that readers will hardly notice how much they are learning. It gives a guided tour through each stage of the innovation process, from identifying and defining the most important problems, to generating breakthrough ideas, to successfully implementing the best solutions. Aspiring entrepreneurs, innovators, and business leaders will find here the keys to nurturing not only their best ideas but also their most creative selves." -- Teresa Amabile

Introduction: Purpose and Design of This Book xiii
About the Authors xx
PART I KNOWING: CREATIVITY KNOWLEDGE TO SUPPORT A 21st-CENTURY INNOVATOR
1(84)
Chapter 1 Innovation Wired: You Evolved to Create
2(19)
Knowing---You Were Born to Be Creative
2(12)
Creativity Lessons From Evolution
2(8)
Everyday Creativity
10(4)
Doing---Tuning in to the Creativity Already Inside of You
14(2)
Idea Journal and In-and-Out Note Taking
14(2)
Being---Making Reflection a Habit
16(5)
Case Study: The StartupBus
17(4)
Chapter 2 How to Survive and Thrive in an Era of Innovation and Change
21(24)
Knowing---The Forces for and Against Creative Thinking
21(14)
Creativity Lessons From the Chicken
21(4)
The Domestication of the Human Being: The Positive Side to Conformity
25(4)
Overcome Your Inner Chicken: Getting Out of Your Comfort Zone
29(2)
The Impending Perfect Storm
31(4)
Doing---Removing the But in Your Thinking
35(3)
Being---Reflecting and Redirecting Yes-But Thinking
38(7)
Case Study: Physician of the Future
40(5)
Chapter 3 What We Know About Creativity
45(22)
Knowing---Sorting Creativity Fact From Fiction
45(14)
Misconceptions and Mysterious Things That Go Bump in the Night
45(4)
A Model for Understanding Creativity: Like a Crime
49(10)
Doing---Creating Your Own Mood
59(2)
Being---Developing an Internal Locus of Control
61(6)
Case Study: Hacking Creativity in Taiwan
63(4)
Chapter 4 The Practical Benefits of Creativity: Becoming an Innovation Asset
67(18)
Knowing---Top Reasons for Studying and Developing Your Creativity
67(9)
Reason #1 Sustains and Fuels Prosperity in the Innovation Era
67(3)
Reason #2 Necessary for Success in Today's Workplace
70(2)
Reason #3 Contributes to Effective Leadership
72(1)
Reason #4 Improves Problem-Solving Skills
73(2)
Reason #5 Enhances Resilience, Coping Skills, and Psychological Weil-Being
75(1)
Doing---Selling Creativity
76(3)
Being---Making Creativity a Habit
79(6)
Case Study: Keen 10: A Learning-First Organization
81(4)
PART II DOING: PROVEN PRACTICES FOR 21ST-CENTURY INNOVATORS
85(90)
Chapter 5 Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
86(19)
Knowing---Understanding the Creative Mind
86(6)
A Story About Managing Judgment
86(2)
Creative Thinking and the Creative Process
88(3)
Developing the Mindset for Improved Imagination
91(1)
Doing---Training the Creative Mind
92(6)
Improving Imagination by Applying Principles for Divergent Thinking
92(1)
Defer Judgment: The Key Attitude to Open the Creative Mind
93(1)
Seek Novelty: An Attitude to Ensure Original Thinking
94(1)
Go for Quantity: A Universal Cognitive Strategy
95(1)
Make Connections: The Cognitive Ability to Form New Combinations
96(2)
Being---Internalizing the Divergent Thinking Principles
98(7)
Case Study: Dr. Dominic D'Agostino: Navy Seals, Seizures, and Starving Cancer
100(5)
Chapter 6 Understand: The Power of Observation and the Importance of Problem Definition
105(18)
Knowing---Seeing and Questioning What Others Miss
105(10)
Observation and Problem Defining: In Our DNA
106(2)
The Power of Observation
108(3)
The Importance of Defining the Problem
111(4)
Doing---Acting Like a Serial Opportunist
115(3)
Honing Observational Skills
115(2)
Honing Problem-Defining Skills
117(1)
Being---Living Like a Serial Opportunist
118(5)
Case Study: Innovation by Observation: NanoTouch Technology
120(3)
Chapter 7 Ideate: Ways to Visualize and Generate Breakthrough Ideas
123(16)
Knowing---Ideating: The Mind's Capacity to See the Future
123(7)
Visualize: Understanding the Behaviors That Lead to Seeing Ahead
125(3)
Generate: Knowing How to Produce Many Alternative Ideas
128(2)
Doing---Using Associative Thinking to Visualize Anew
130(2)
Being---Living Like an Idea Generator
132(7)
Case Study: The Aha Behind Intezyne
135(4)
Chapter 8 Experiment: Strategies to Develop and Validate the Best Solutions
139(17)
Knowing---Developing and Validating Through Experimentation
139(9)
Development: Refining Ideas Through Play, Sketching, and Prototyping
141(4)
Validation: How to Refine and Select the Best Options
145(3)
Doing---Acting Like an Idea Developer
148(2)
Honing Your Idea Development Skills
148(1)
Honing Your Idea Validation Skills
149(1)
Being---Living Like an Idea Developer
150(6)
Case Study: From Student, to Student-preneur, to Millionaire: The Story of Check I'm Here
152(4)
Chapter 9 Implement: Gaining Buy-In and Driving Change
156(19)
Knowing---Everyone Is in the Business of Sales
156(9)
Perspective Taking Replaces Sales Bluster
157(1)
Influence Management: The Fine Art of Getting Buy-In
158(4)
Drive Change: Bridging and Managing Four Critical Aspects
162(3)
Doing---Acting Like an Influencer and Change Agent
165(3)
Honing Your Pitch Skills
165(1)
Honing Your Change Skills
166(2)
Being---Influencing and Leading Change
168(7)
Case Study: Chappell Roberts: Creative Ideas
170(5)
PART III BEING: WAYS TO SUSTAIN YOURSELF AS A 21ST-CENTURY INNOVATOR
175(39)
Chapter 10 The Emotionally Intelligent Leader
176(20)
Knowing---Emotional Intelligence Is Not a Soft Skill
176(11)
A Story About Managing Emotions
176(2)
Research Support of Emotional Intelligence
178(1)
Emotional Intelligence Abilities
179(2)
Transformational Leadership
181(1)
Blocks and Barriers to Creative Thinking
182(1)
Fear: The Silent Killer
183(4)
Doing---Tools and Strategies for Overcoming Creative Blocks
187(3)
Embracing and Internalizing the Terror of the New
188(2)
Being---Actively Learning From Failure
190(6)
Case Study: Airbnb
192(4)
Chapter 11 Sustaining Your Creativity: Learning to Defy and Transform the Crowd
196(18)
Knowing---Investment Theory of Creativity
196(5)
A Story About a Sandwich That Revolutionized an Industry
196(1)
Sternberg and Lubart's Investment Theory of Creativity
197(4)
Doing---Addressing Resistance to Change
201(2)
Being---Becoming a 21st-century Innovator
203(11)
Limiting Your Options
204(1)
Resting on Success
204(1)
Expecting Guarantees
205(1)
Letting Other People's Approval Be More Important Than Your Own
205(1)
Not Being Clear About What You Want
206(1)
Case Study: Repeatable Magic: Sergio Fajardo and the Transformation of Medellin, Colombia
207(7)
Notes 214(17)
Index 231
Gerard J. Puccio is the Department Chair and Professor in the Department for Creativity and Change Leadership, SUNY-Buffalo State.

Dr. Puccio has written more than 60 articles, chapters and books. His most recent book titled Organizational Creativity and Innovation: A Personal Journey for Innovators and Entrepreneurs (2018 by Sage Press), highlights the crucial role creativity plays in an economy driven by innovation. Prior to this publication, Dr. Puccio co-authored The Innovative Team, published by Jossey-Bass, a fable about a team that was able to apply proven creative-thinking tools to turn around a dysfunctional and unproductive situation.

Dr. Puccio is an accomplished speaker and consultant; he has worked with major corporations, universities, and numerous school districts. Some of his recent clients include the BBC, Fisher-Price Brands, Blue Cross and Blue Shield, Kraft Foods, The Smithsonian Institution, BNP Paribas, Rubbermaid, Coca-Cola, and the Fashion Institute of Technology. He has delivered creativity workshops and presentations across the United States and in more than 20 different countries.

In 2013 Dr. Puccio was selected by the Teaching Company as one of Americas Great Lecturers and as such was invited to design and deliver a course comprised of twenty-four 30-minute video sessions. This Great Course, titled The Creative Thinkers Toolkit, was released in January 2014. Dr. Puccio was also a featured speaker at a TEDx event held in New York City in December of 2012.

Gerard holds a Ph.D. in organizational psychology from the University of Manchester, England.

John F. Cabra is an Associate Professor at the State University of New York College at Buffalos International Center for Studies in Creativity where as part of a team he focuses on teaching, assessing and researching the science of creativity. John specializes in facilitating and accelerating scientific and interdisciplinary innovation. John has written journal articles, books chapters and books in the areas of business, technology, engineering, and creativity.

 

In recognition for his work, he was awarded the Presidents Award for Excellence in Teaching, the State University of New York Chancellors Award for Excellence in Teaching, and grants from the National Science Foundation and the State University of New York.  John is also a Fulbright Scholar.

 

Some organizations that have benefited from Johns training and organizational development expertise include IBM, Pfizer, Kraft Foods, Coca-Cola, British Home Office, National Science Foundation, NASA, Drexel University, Penn State University, Purdue University, and The Ohio State University.

 

Dr. Cabra held internal consulting positions for American Airlines in the fields of training and development, employee relations, and organizational development.  Before joining American Airlines, he was a training and organizational development specialist for FisherPrice Toys.

Nathan Schwagler is a founding Co-Director of The Dalķ Museum Innovation Labs, where he serves as lead program designer and executive facilitator. Before joining the Museum, Nathan served as the nations first Business School "Creative-In-Residence" at the University of South Florida, St. Petersburg, where he designed and delivered courses on Creativity and Innovation and New Venture Creation. His students were back-to-back-to-back national champions in the Collegiate Entrepreneurs Organizations business simulation competition, and his 3-member startup academic department was recognized as the top Emerging Entrepreneurship Education Program across the entire United States by the United States Association for Small Business and Entrepreneurship (USASBE) in 2013.

 

As a consultant, Nathan has supported more than 150 organizations including: Abbott Labs, Transamerica Insurance, DuPont Chemical, Novartis, the Miller/Coors Brewing co., the Converse Shoe co. (NIKE), the Tampa Bay Rays, the Home Shopping Network, Bloomin Brands, Raymond James Financial, and thousands of innovators as theyve deployed their innovation capabilities to drive business outcomes.

 

Nathan holds a BA in Psychology and a Master of Science degree in Creativity from SUNY Buffalo State, and a Master of Science degree in Entrepreneurship from the University of South Florida. He is a published author of peer-reviewed and popular press articles.