Atnaujinkite slapukų nuostatas

Pearson Etext Marketing Management -- Access Card 15th ed. [BR-ROM]

,
  • Formatas: BR-ROM, aukštis x plotis x storis: 175x127x1 mm, weight: 136 g
  • Išleidimo metai: 09-Jan-2021
  • Leidėjas: Pearson
  • ISBN-10: 0137321589
  • ISBN-13: 9780137321582
Kitos knygos pagal šią temą:
Pearson Etext Marketing Management -- Access Card 15th ed.Didesnis paveikslėlis
  • Formatas: BR-ROM, aukštis x plotis x storis: 175x127x1 mm, weight: 136 g
  • Išleidimo metai: 09-Jan-2021
  • Leidėjas: Pearson
  • ISBN-10: 0137321589
  • ISBN-13: 9780137321582
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780137321582.html

The gold standard for today's marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday, and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15th Edition is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

For undergraduate and graduate courses in marketing management.

Pearson eText is an easy-to-use digital textbook that instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you, even when you're offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.

NOTE: You are purchasing an access card only. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check with your instructor to confirm the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.



For undergraduate and graduate courses in marketing management.

The gold standard for today's marketing management student
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday, and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15th Edition is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Extend learning beyond the classroom
Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. It lets students read, highlight, and take notes all in one place. The mobile app lets students learn on the go, offline or online. Creating a course allows you to schedule readings, view reading analytics, and share your own notes with students, motivating them to keep reading, and keep learning. Learn more about Pearson eText.

PART 1: UNDERSTANDING MARKETING MANAGEMENT
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans

PART 2: CAPTURING MARKETING INSIGHTS
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research

PART 3: CONNECTING WITH CUSTOMERS
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets

PART 4: BUILDING STRONG BRANDS
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Meeting Competition and Driving Growth

PART 5: SHAPING THE MARKET OFFERINGS
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs

PART 6: DELIVERING VALUE
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics

PART 7: COMMUNICATING VALUE
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling

PART 8: MANAGING THE MARKETING ORGANIZATION
23. Conducting Marketing Responsibly for Long-Term Success