"A compelling exploration of how journalism's emphasis on professionalism and authority is rooted in Western, ethnocentric principles. . . . A thought-provoking and timely critique of the journalism industry's entrenched norms. Powers challenges readers to rethink the concept of neutrality, revealing it as a constructed ideal that excludes many voices. The book's combination of rigorous research, engaging anecdotes, and actionable insights makes it an invaluable resource for anyone interested in media diversity and inclusivity." (Journalism & Mass Communication Quarterly) "This book is a timely one. . . . Not only does [ it] contribute to self-presentation scholarship, particularly in the journalism and mass communication field and research, but its arguments can also provide critical insights into how news journalists navigate the complexities of identity, appearance, and public perception. . . . An excellent guide for educators and students in the field of journalism and mass communication, offering practical insights and theoretical frameworks that help bridge academic learning with real-world media practices." (Electronic News) "Elia Powers has set out to challenge decades of status-quo thinking around one of the thorniest topics in professional communication: How we judge others, and, in turn, how we judge ourselves." - John Hendrickson (author of Life on Delay) "Dr. Elia M. Powers presents a valuable, thoughtful perspective on journalists navigating identity, authority, and the myth of neutrality. This book should be required reading for anyone interested in the news media."
- Deb Aikat (co-author of Agendamelding: News, Social Media, Audiences, and Civic Community)