Perry's Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes readers step-by-step through a real-life buying experience. The text is organized into 10 chapters that walk students through the various steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for the women's contemporary apparel, junior apparel, women's accessories, men's apparel and accessories, men's contemporary apparel, children's, or home furnishings markets.
The fourth edition has been revised with statistical information to reflect a more contemporary structure and business model for a successful department store. The new Perry's Department Store is organized to reflect a larger-scale department store in today's market. Students interact by researching current market and industry trends to build their business. The charts and worksheets in this book and companion website,Perry's Department Store: A Buying Simulation STUDIO, are replicas of those found in the retail and wholesale industry to expose students to the procedures and policies they can expect to find in a first job as an assistant buyer. This new edition and STUDIO launch students directly into the exciting role of a retail buyer in the fashion industry.
Introducing Perry's Department Store: A Buying Simulation STUDIO--an online tool for more effective study!
~Study smarter with self-quizzes featuring scored results and personalized study tips.
~Review concepts with flashcards of terms and definitions.
~Follow the text's steps and calculations with data and statistical information.
~Download worksheets, Excel spreadsheets with embedded formulas and blank worksheets.
~View industry catalogs and private label line sheets.
~Link to additional resources to complete the buying simulation.
This bundle includes Perry's Department Store: A Buying Simulation 4th Edition and Perry's Department Store: A Buying Simulation STUDIO Access Card.
Recenzijos
I think the concept is great. I love the idea of having one department store and following it through all of the stages of the buying process. -- Dr. Lorynn R. Divita, Baylor University, US The buying simulation is the main reason why I adopted this book. -- Dong Shen, California State University-Sacramento, US The worksheets are the most beneficial part of this textbook, and my favorite because it forces students to use Excel® spreadsheets and visualize the numbers that I speak to in class lectures. This practical application is great for students and students usually say it helps them understand and see first hand that a career in buying is more numbers-oriented than they expected. -- Tracy Repko-Kuboff, Youngstown State University, US Perry's is a unique book because of the interactive simulation approach to learning. -- Kathy Chrucky, International Academy of Design & Technology-Chicago, US
Daugiau informacijos
With its unique simulation approach, this book takes students step-by-step through a real-life buying experience to learn first-hand how a retail buyer completes a six-month buying plan and merchandise assortment plan.
| Preface |
|
xi | |
| About the Authors |
|
xv | |
| Acknowledgments |
|
xvii | |
| Introduction: Perry's Background Information |
|
1 | (16) |
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Chapter 1 Step 1: Redefine Your Customer |
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17 | (8) |
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Chapter 2 Step 2: Research Current Market and Fashion Trends |
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25 | (6) |
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Chapter 3 Step 3: Develop Buying Plan |
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31 | (22) |
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Chapter 4 Step 4: Develop Assortment Plan |
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53 | (14) |
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Chapter 5 Step 5: How to Shop the Market |
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67 | (10) |
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Chapter 6 Step 6: Plan Market Purchases |
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77 | (12) |
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Chapter 7 Step 7: Negotiate Profitability |
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89 | (12) |
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Chapter 8 Step 8: Examine the Income Statement |
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101 | (6) |
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Chapter 9 The Buyer's Role in Product Development |
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107 | (10) |
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Chapter 10 Career Opportunities in Retail Buying |
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117 | (8) |
| Appendix A Website Resources |
|
125 | (2) |
| Appendix B Retailing Formulas |
|
127 | (3) |
| Glossary |
|
130 | (5) |
| Bibliography |
|
135 | (2) |
| Index |
|
137 | |
Karen M. Videtic is a Professor in the Department of Fashion Design and Merchandising at Virginia Commonwealth University, USA, where she has taught has taught retail buying, fashion merchandising, retail entrepreneurship, management, and fashion promotions since 1984.
Cynthia W. Steele is Creative Director for C & F Enterprises/ Gallerie II, USA, where she is responsible for trend and design direction for the company. Formerly an Assistant Professor in the Department of Fashion at Virginia Commonwealth University, USA, she has taught courses in apparel industry, retail buying, merchandising, trends and fashion promotion. Her professional background includes product development in textiles, seasonal trim, gift, decorative accessories and home decor, over ten years in sales management in the gift and decorative accessories industry and over 15 years in retail buying and management for department and specialty stores.
Daugiau apie elektronines knygas