"Catherine Needham's thoughtful and nuanced analysis of personalisation makes this essential reading for students of social policy. This accessible and scholarly book also makes a major contribution to the policy analysis literature." Marian Barnes, University of Brighton "Catherine Needham is one of the leading researchers into the personalisation agenda across diverse areas of the welfare state. This book is well researched, well written, accessible and highly topical - it's essential reading for anyone interesting in the reform of public services." Jon Glasby, Professor of Health and Social Care, University of Birmingham