Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.
The integration of agile sustainable practices, which include increasing responsiveness, effectiveness and adaptability in procedures and decision-making, is not just a smart strategic move, but is essential for organisations looking to build lasting value. Agility and sustainability work in congruence to help firms meet demands, manage the intricacies of today's economic environment, and take concrete steps towards caring for the health of the earth and its people. This book deals with sustainable practices in marketing, HR and finance and offers effective strategies and tools for the integration of agility and sustainability in a variety of businesses. Presenting both the theoretical and practical perspectives, this volume will help in creating real commercial benefit by combining social and environmental responsibility with flexibility.
Part of the Contemporary Management Practices series, this book will be useful to industry practitioners, researchers, and students who are interested in business and financial strategy, sustainable marketing, sustainable HR, sustainable finance, business value, adaptability, and management.
Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.
Introduction Part 1 - Sustainable Marketing
1. Evaluating Emerging
Circular Economy Business Models: A Study on the Suitability for Luxury
Brands
2. Nudging Children towards a Sustainable Toy Story
3. Consumer
Persona Impact: Branding and Individuality in FMCG Buying - Pre & Post COVID
for Sustainable Business
4. Adoption of Blockchain in Supply Chain Management
in Retail Sector
5. Sustainable green strategies for Luxury Brands: A way to
achieve sustainable competitive advantage
6. Factors Influencing E-Purchase
Intention in Domestic Tourism: An S-O-R Framework Perspective
7. Behavioural
Segmentation in the light of Telecom Industry using Cluster Analysis:
Evidence from India Part 2 - Sustainable HR
8. Moderating Role of Sustainable
HR practices and Commitment in Stress-Presenteeism Nexus
9. Unveiling how
socially responsible Human Resource Management enhances Digital Corporate
Social Responsibility: Moderating role of Green Finance
10. Sustainable
Engagement: Unveiling the Interplay between Green Initiatives, Employee
Engagement, and Job Satisfaction
11. Strategic Human Resource Management
(SHRM) A Comprehensive Tool for Organizational Performance (OP)
12.
Business Agility, What Next? A Theoretical Appraisal
13. Common Good Human
Resource Management: A New Paradigm in Sustainable HRM
14. Impact of
Emotional Intelligence on Working Professionals Wellbeing Part 3 -
Sustainable Finance
15. Putting Your Money Where Your Values Are:
Investigating Moderating Effect of Green Investment Knowledge in Green
Investment Decisions
16. Sustainable Investment Possibilities with Green
Energy Stocks: Can Investors earn Extraordinary Profits?
17. Entrepreneurship
and its sustainability in India: A Comprehensive Exploratory Data Analysis of
Start-ups of last four decades and their sustainable success factors
18.
Construction of Carbon Finance System and Promotion of Environmental Finance
19. Impact of Green Finance on Long-Term Sustainable Economic Growth:
Evidence from Ghana
20. Performance of the Bank as an Intermediary in the PDS
for Ensuring Sustainable Food Security in Tripura (India) A Critical
Analytical Review
Dipak Saha is currently Professor of Behavioural Strategy & Marketing with the Department of Management, Institute of Engineering & Management, Kolkata, India. He has over 20 years of corporate and academic experience. He has published several articles in reputed and renowned scholarly journals.
Mrinal Kanti Das is currently serving as the Head of the Department of Commerce at Kanchrapara College, West Bengal, India, with over 18 years of academic experience. Previously, he was a marketing faculty at JIS College of Engineering and he supervised a PhD scholar, authored five books, and published articles in Scopus/WoS, and ABDC/UGC-CARE-listed journals.
Sunil Sahadev is currently Professor of Marketing and Responsible Enterprise at Sheffield Hallam University, the United Kingdom. He has also authored a widely used textbook, Sales and Distribution Management. His areas of research interest include managing boundary-spanning elements, digital marketing, and sustainability.
Rabin Mazumder is Professor of Economics and Head of the Department of Business Administration, Institute of Engineering & Management, Kolkata, India. He has a PhD in business management from the University of Calcutta. He has around 19 years of academic experience. His areas of interest are development economics, consumer behaviour, and brand management.
Soumya Mukherjee is Associate Professor of Business Administration at Techno India (Hooghly Campus), Chinsurah, West Bengal, India. He is an accomplished educator and has more than 15 years of experience in academics. He has authored three books and published several research articles in peer-reviewed, Scopus-indexed, and ABDC-listed journals.
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