This book provides insights into recent trends, issues and challenges in embracing these practices while promoting growth and innovation in business.
Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, while promoting growth and innovation in business.
The COVID-19 pandemic has redefined the necessity of implementing sustainable practices. This book looks at the process, implementation, and evaluation of sustainable practices in the social and commercial sectors in recent years. With case studies from different industries, these chapters explore and document creative applications of effective measures to chart out financial growth for businesses while reducing carbon emissions, focusing on corporate social responsibility, and working toward socio-economic sustainability for workers and communities, among others. They also examine how these innovative strategies can be scaled up and applied across diverse industries, for small and large businesses, and in different economic environments.
Part of the Contemporary Management Practices series, this book will be useful to practising managers, researchers, and students who are interested in business strategy, financial strategy, and social inclusion. It will be especially of use to those working in the areas of corporate governance, corporate social responsibility, green marketing, corporate finance, and organizational performance.
List of Figures xi
List of Tables xiii
List of Contributors xv
Preface xxvii
Acknowledgements xxviii
Introduction 1
PART 1
Social Sustainability 9
1 Rethinking the Environmental Kuznets Curve: Quantity Growth vs. Quality
Growth 11
AYHAN KULOLU AND MERT TOPCU
2 Model framework characterizing long term sustainable and successful social
enterprises: A case of Greenway Appliances 19
SMITA MEHENDALE AND LALITPRAKASH BARAIK
3 Employment versus Unemployment: A Study on Psychological Distress During
COVID-19 27
SHREYA BHATTACHARJEE AND ROOPREKHA BAKSI
4 Corporate Social Responsibility Practices in Small and Medium Indian
Enterprises 35
KALYANI GOHAIN
5 Green Finance Integral Adaptation to Climate Change 42
AJANTA GHOSH AND SUJIT DUTTA
6 Impact of the MGNREGA on Womens Empowerment in the Light of Social
Sustainability A Study on Selective Areas of West Bengal in India 52
MOHUA DAS MAZUMDAR AND SAJAL MONDAL
7 Impact of the COVID-19 Pandemic on the Migratory Behaviour of the Workers
of Rural India: An Empirical Analysis 62
SUBRATO ADHIKARI, ANIRBAN MANDAL, AND SAIKAT CHAKRABARTI
8 Forms of Online Lectures: A Key Factor in Making Online Education a
Sustainable Future Option for Lifelong Learning 70
LALIMA MUKHERJEE, SMITA DATTA
9 Influencers of Online Education and Social Sustainability of Blended
Learning 77
ARIJIT GHOSH, ANIRBAN SARKAR, AND SUCHITRA KUMARI
10 Two-Part Public Policy to Balance Technological External Diseconomies: A
normative approach 85
RABIN MAZUMDER
PART 2
Economic Sustainability 95
11 Socio-economic Repercussions of COVID-19 and Economic Sustainability in
the Aftermath: An Indian Perspective 97
AMITAVA BASU, SUGATO BANERJEE, AMALENDU SAMANTA, SUBHAMAY PANDA, AND RAKHI
CHOWDHURY
12 Toward Sustainable Livelihood Promotion for Artisans A Holistic
Marketing Framework for Improving the Indian Handicraft Sector 111
ARUNAVA DALAL, SUBRATA CHATTOPADHYAY, AND SUBHAJIT BHATTACHARYA
13 Perceptions of Financial Literacy among Students in Higher Education 120
GARGI DAS BHATTACHARYA AND ANIRBAN SARKAR
14 Impact of COVID-19 on the Share Prices of Life Insurance Companies: A Case
of Economic Sustainability in India 129
SHALINI SINGH, BHAVNA SHARMA, AND GARIMA MADAAN DUA
15 Sustainable Agronomic Practices: Indias Efforts Toward Booming
Agricultural Growth 139
SWATI MISHRA AND MANJULA UPADHYAY
16 Is Health Insurance a Sustainable Strategy for achieving Universal Health
Coverage in India? 153
ARCHANA BAKSHI
PART 3
Strategic Sustainability 163
17 Inorganic Modes An Inevitable Choice for the Sustainable Growth of RIL
During the COVID-19 Pandemic 165
MANISH SHARMA, KOMAL MISHRA, DINESH SHARMA, AND AKRITI SRIVASTAVA
18 Is the Premier League Really Balanced? Evidence From Multiple Measures
176
MITHUN KUMAR GUHA AND SOMROOP SIDDHANTA
19 Innovative Strategies in the Hospitality Industry: A Systematic Literature
Review 185
PRATIM CHATTERJEE AND SMITA DATTA
20 Strategic Handling of the COVID-19 Crisis in the Christian Medical
College, Vellore A Case Study 193
SAMUEL NJ DAVID, R. RAGHUNATHAN, SONIA VALAS, JOY MAMMEN, ABIMANESH S, KRUPA
GEORGE, ARUN BENNET SAMUEL, AND PRABAKARAN RAVINDRAN
21 Determinants of Brand Loyalty and Purchase Intention for FMCG Products in
the Days of COVID-19 204
MRINAL KANTI DAS, SOUMYA MUKHERJEE, AND DIPAK SAHA
22 Customers Attitudes to Using Artificial IntelligenceEnabled Applications
for Internet-Based Home Services in their Daily Lives 219
PRITHAGHOSH AND RABINMAZUMDER
Index 229
Satyajit Chakrabarti is the Director of Institute of Engineering & Management, Kolkata, India. He obtained his PhD in Nanotechnology from the National Institute of Technology and a Masters in Computer Science from the University of British Columbia. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IOT and data science and has over 20 patents files in various fields of technology. His special expertise includes management consulting, strategic management, technology applications, and problem- solving using innovation and innovative technologies.
Soumik Gangopadhyay is Professor of Marketing at the Institute of Engineering and Management, Kolkata, India. He has done Bachelor in Pharmacy, MBA (Mktg.), MBA (HHSM) from BITS-Pilani and Doctor of Philosophy. He has conducted extensive training sessions in the areas of marketing, strategy, and decision making for senior Indian defence personnel and corporate executives such as those of the Indian Oil Corporation, CESC, and Eli Lilly, among others. He has published extensively in several areas of research on management.
Isita Lahiri is Professor in the Department of Business Administration, University of Kalyani, West Bengal, India. She has extensive research experience in creating and expanding knowledge in the field of management practices. Her areas of interest are marketing, consumer behaviour, brand management, and marketing research.
Soma Sur is Professor and Former Dean of Xavier Business School in St. Xaviers University, Kolkata, India. She is presently the Honorary Director of the Father Lafont Centre for Excellence in Research and Innovation. She has published widely and has experience in training and consultancy. Her teaching and research interests are in the areas of strategic management, marketing management, service marketing, consumer behaviour, customer relationship management, online marketing, green marketing, sustainable development, behavioural finance, and health management.
Subrata Chattopadhyay is Professor at the University of Engineering and Management, Kolkata, India. He has published extensively on computation in estate management, transport management, and values and ethics for engineers and managers. He was conferred the prestigious MTC Global Top Thinkers award in 2015. In 2019 he was awarded Mentor of the Year by HRD India.
Rishi Raj Sharma is currently associated with the Department of Business Management, and is Associate Dean of, Guru Nanak Dev University RC, Gurdaspur, Punjab, India. His areas of interest are marketing, consumer behaviour, behavioural marketing, social marketing, and digital marketing. He has published books and papers in the areas of general management, marketing, and others. He has received the Gold Medal for the best empirical research paper at a conference hosted by the All India Commerce Association, at Bangalore University (2013), KIIT University (2014), Panjab University (2018) and LPU (2020).
