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Pitch Perfect: How to Say It Right the First Time, Every Time [Minkštas viršelis]

3.78/5 (1840 ratings by Goodreads)
  • Formatas: Paperback / softback, 288 pages, aukštis x plotis x storis: 203x135x16 mm, weight: 225 g
  • Išleidimo metai: 20-Oct-2016
  • Leidėjas: Harper Business
  • ISBN-10: 0062472933
  • ISBN-13: 9780062472939
Kitos knygos pagal šią temą:
Pitch Perfect: How to Say It Right the First Time, Every TimeDidesnis paveikslėlis
  • Formatas: Paperback / softback, 288 pages, aukštis x plotis x storis: 203x135x16 mm, weight: 225 g
  • Išleidimo metai: 20-Oct-2016
  • Leidėjas: Harper Business
  • ISBN-10: 0062472933
  • ISBN-13: 9780062472939
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780062472939.html
Raktažodžiai:
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. 50,000 first printing.

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.

Recenzijos

With Bill McGowan's book in front of you, your days of thinking "I wish I had said that" will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. -- Sheryl Sandberg "Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect." -- Wynton Marsalis, managing and artistic director, Jazz at Lincoln Center "[ This] guidebook...is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace." -- Kirkus Reviews "Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life's red-zone situations." -- Eli Manning, quarterback, New York Giants "In today's world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan's Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively." -- Denise Morrison, president and CEO, Campbell Soup Company "Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That's why he's an excellent teacher and why I always enjoy working with him." -- Daniel Ek, CEO, Spotify "Bill McGowan proves in Pitch Perfect what his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work." -- Thomas Keller, The French Laundry "You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing...McGowan packs the book with valuable examples of what was said versus what should have been said...Filled with smart, valuable advice, Pitch Perfect is a home run." -- Success

Acknowledgments ix
Introduction 1(10)
1 The Language Of Success
11(17)
2 The Principles Of Persuasion
28(18)
3 The Headline Principle
46(16)
4 The Scorsese Principle
62(17)
5 The Pasta-Sauce Principle
79(11)
6 The No-Tailgating Principle
90(14)
7 The Conviction Principle
104(31)
8 The Curiosity Principle
135(23)
9 The Draper Principle
158(12)
10 How To Think On Your Feet
170(26)
11 The Seven Principles At Work
196(49)
12 The Seven Principles At Home
245(18)
13 The Seven Principles And You
263(2)
Glossary 265
Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Award-winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as New York Giants quarterback Eli Manning, the actress Katherine Heigl, and the jazz great Wynton Marsalis. He also speaks regularly to large corporate audiences at such companies as Credit Suisse, Conde Nast, and Campbell's. Alisa Bowman has collaborated on seven New York Times bestselling books. Her articles have appeared in Prevention, Family Circle, , and many other national magazines.