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Planning and Management of Meetings, Expositions, Events and Conventions [Kietas viršelis]

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  • Formatas: Hardback, 240 pages, aukštis x plotis x storis: 10x10x10 mm, weight: 826 g
  • Išleidimo metai: 20-Feb-2014
  • Leidėjas: Pearson
  • ISBN-10: 0132610434
  • ISBN-13: 9780132610438
Kitos knygos pagal šią temą:
Planning and Management of Meetings, Expositions, Events and ConventionsDidesnis paveikslėlis
  • Formatas: Hardback, 240 pages, aukštis x plotis x storis: 10x10x10 mm, weight: 826 g
  • Išleidimo metai: 20-Feb-2014
  • Leidėjas: Pearson
  • ISBN-10: 0132610434
  • ISBN-13: 9780132610438
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780132610438.html
Raktažodžiai:

For courses in meeting, event, and convention planning.

Current, concise, and insightful—a modern guide to planning successful events

Planning and Management of Meetings, Events, Expositions and Conventions, 1eis the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

Teaching and Learning Experience

This text will provide a better teaching and learning experience—for you and your students. It provides:

  • Preparation for careers in event planning: The text follows a practical, career-focused approach.
  • Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
  • Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.
Preface xiii
Acknowledgments xv
About the Author xvii
1 Introduction
1.1 Planning and Management of Meetings, Expositions, Events, and Conventions
1(1)
1.2 The MEEC Industry
2(5)
1.2.1 Components or Elements
2(1)
1.2.2 Definitions
3(1)
1.2.3 Magnitude of the MEEC Industry
4(1)
1.2.4 Trends in MEEC
4(1)
1.2.5 Evolution and Maturation of the MEEC Industry
4(1)
1.2.6 MBECS
5(1)
1.2.7 Uses of the Standards
6(1)
1.2.8 Uses for Meetings/Events Professionals
6(1)
1.2.9 Uses for the Academic Community
6(1)
1.2.10 Uses for Associations
7(1)
1.2.11 Translating MBECS into Educational Content
7(1)
1.3 Planning and Managing Meetings, Expositions, Events, and Conventions
7(2)
Summary
8(1)
Key Words
8(1)
Review Questions
8(1)
References
8(1)
About the
Chapter Contributor
8(1)
2 Strategic Planning in Meetings, Expositions, Events, and Conventions
9(14)
2.1 Introduction to Strategic Planning
10(1)
2.2 What is Strategic Planning?
10(3)
2.2.1 Strategic Planning Process
11(2)
2.3 Step 1: Where are we now?---Situation and Feasibility Analysis
13(2)
2.3.1 SWOT Analysis---Revealing Organizational Performance
13(1)
2.3.2 PESTELI Trends Analysis
13(1)
2.3.3 Benchmarking
14(1)
2.3.4 Scenario Planning
14(1)
2.4 Step 2: Where we want to get to?---Future Direction
15(1)
2.4.1 Goals
15(1)
2.4.2 Objectives
16(1)
2.5 Step 3: How are we going to get there?--- Concept Development
16(3)
2.5.1 Potential Risks
18(1)
2.5.2 Resource Allocation
18(1)
2.5.3 Planning Cycle
18(1)
2.5.4 Marketing Plan
19(1)
2.6 Step 4: How will we know when we have gotten there?---Monitoring and Measuring Value or Success of Meeting/Event
19(4)
Summary
20(1)
Key Words, Acronyms, and Phrases
20(1)
Discussion Questions
21(1)
Reference
21(1)
About the
Chapter Contributor
22(1)
3 Meetings and Events as Complex Projects
23(14)
3.1 Introduction to Project Management
23(14)
3.1.1 Historical Perspective
24(1)
3.1.2 Applying PM
24(1)
3.1.3 PM Life cycle
24(4)
3.1.4 PM Techniques and Processes
28(6)
Summary
34(1)
Key Words and Terms
35(1)
Review and Discussion Questions
35(1)
References
35(1)
About the
Chapter Contributors
36(1)
Links
36(1)
4 Risk Management for Meetings, Expositions, Events, and Conventions
37(16)
4.1 Risk Management Defined
37(1)
4.2 Risk Planning
38(1)
4.3 Creating a Risk Team
38(3)
4.3.1 Risk Team
39(2)
4.4 Risk Assessment
41(3)
4.4.1 Identifying Possible Risks
41(1)
4.4.2 Risk Analysis---Which Risks Must We Plan For?
41(3)
4.5 Developing a Risk Management Plan
44(1)
4.6 Risk Mitigation (or Management)
45(2)
4.6.1 Contingency Plans
45(1)
4.6.2 Insurance and Contracts
45(2)
4.7 Security
47(2)
4.8 Implementing the Risk Plan
49(4)
Summary
50(1)
Key Words and Terms
51(1)
Review and Discussion Questions
51(1)
References
51(1)
About the
Chapter Contributor
52(1)
5 Stakeholder Management
53(16)
5.1 Identifying your Stakeholders
54(3)
5.1.1 What is a Stakeholder?
54(1)
5.1.2 Internal and External Stakeholders
54(1)
5.1.3 Stakeholders' Interest in Event Planning
54(1)
5.1.4 Opportunities and Challenges Stakeholders Present
55(2)
5.2 Determining Potential Impacts of Stakeholders
57(6)
5.2.1 Legitimacy
57(1)
5.2.2 Power
57(1)
5.2.3 Stakeholder Roles, Desired Support, and Resulting Obligations
58(1)
5.2.4 Sponsors
58(2)
5.2.5 Vendors
60(1)
5.2.6 Attendees
61(1)
5.2.7 Developing Plans for Alliances
62(1)
5.3 Stakeholders' Relationships
63(1)
5.3.1 Power
63(1)
5.3.2 Influence
63(1)
5.3.3 Interest
63(1)
5.4 Planning Stakeholders Programs and Activities
63(3)
5.4.1 Be Aware of Varied Interests and Goals of Stakeholders
64(1)
5.4.2 Plan Activities that Meet the Needs of Stakeholders
64(1)
5.4.3 Develop Plans for Dealing with Stakeholder' Concerns
65(1)
5.4.4 Protocols
65(1)
5.4.5 Plan Sequence and Flow of Stakeholder Activities
65(1)
5.4.6 Interaction with Stakeholders
65(1)
5.5 Managing Stakeholders' Relationships
66(3)
Summary
66(1)
Key Words and Terms
67(1)
Review Questions
67(1)
References
67(1)
About the
Chapter Contributor
68(1)
6 Accounting and Financial Planning
69(20)
6.1 Introduction to Accounting and Finance Essentials
70(5)
6.1.1 Essential Terminology
70(2)
6.1.2 Undertake Financial Management
72(1)
6.1.3 Allocate Expenses for Meetings, Conventions, and Other Events
73(2)
6.2 Developing the Budget: What to Include
75(4)
6.2.1 Factors Affecting Budgets
76(1)
6.2.2 Projecting Revenue
76(1)
6.2.3 Setting Registration and Exhibit Fees
76(1)
6.2.4 Calculating the Attendee Registration Fee
77(1)
6.2.5 Calculating Exhibit Space Fees
77(1)
6.2.6 Establishing Sponsorship, Advertising, and Promotional Fees
78(1)
6.3 Types of Budgets
79(1)
6.4 Budget Approval Process
80(2)
6.4.1 Monitoring the Budget
82(1)
6.5 Evaluation
82(2)
6.5.1 Return on Investment
82(2)
6.5.2 Return on Equity
84(1)
6.6 Policies and Procedures
84(1)
6.7 The Master Account and Establishing Credit
84(1)
6.7.1 Payment Reconciliations
85(1)
6.7.2 Managing and Controlling Cash
85(1)
6.8 Payment Methods and Currency Considerations
85(1)
6.9 Managing Cash Flow
86(3)
Summary
86(1)
Key Words and Terms
87(1)
Review and Discussion Questions
87(1)
Reference
87(1)
About the
Chapter Contributor
87(1)
Activities: Financial Planning
Chapter
87(2)
7 Event Program Planning
89(1)
Section 1
7.1 Plan Program Components and Elements
89(10)
7.1.1 Pre-Event Research
92(3)
7.1.2 Innovating Events
95(1)
7.1.3 Legal Aspects of Events
96(3)
Section 2
7.2 Event Program
99(4)
7.3 Integration of Additional Marketing Activities Within the Event
103(4)
Summary
105(1)
Key Words and Terms
105(1)
Review and Discussion Questions
105(1)
References and Online Resources
106(1)
About the
Chapter Contributors
106(1)
8 Planning and Designing the Environment
107(14)
8.1 Introduction
108(1)
8.2 The Event Requirements
108(1)
8.3 The Event Location
109(1)
8.4 Determining Speakers
110(2)
8.5 Contracts and Agreements
112(2)
8.6 Staging and Technical Requirements
114(1)
8.7 Crowd Management Strategies
115(2)
8.8 Managing Event Risk
117(4)
Summary
119(1)
Keywords and Terms
119(1)
Review and Discussion Questions
120(1)
References
120(1)
About the
Chapter Contributor
120(1)
9 Site Planning and Management
121(14)
9.1 Introduction
121(1)
9.2 Site Specifications
122(4)
9.2.1 Budget
122(1)
9.2.2 Profile and Image
123(1)
9.2.3 Facilities
124(1)
9.2.4 Licensing
124(1)
9.2.5 Expected Attendance
124(1)
9.2.6 Site Flexibility
125(1)
9.2.7 Accessibility
125(1)
9.3 Identify Sites
126(3)
9.3.1 Develop Site Selection Criteria
126(1)
9.3.2 Conduct Site Inspections
127(1)
9.3.3 Evaluate Potential Sites
128(1)
9.3.4 Select the Site
128(1)
9.4 Design Site Layout
129(6)
9.4.1 Space
129(1)
9.4.2 Structures
129(1)
9.4.3 Utilities
130(1)
9.4.4 Parking
131(1)
9.4.5 Communication
131(1)
9.4.6 Safety, First Aid
131(1)
9.4.7 Legal Requirements
131(1)
9.4.8 Signage
131(1)
9.4.9 Service Contractors
132(1)
Summary
133(1)
Key Words and Concepts
134(1)
Review and Discussion Questions
134(1)
References and Internet Sites
134(1)
About the
Chapter Contributor
134(1)
10 Food and Beverage Planning
135(17)
10.1 Introduction
136(1)
10.2 Specifications and Guidelines
136(1)
10.3 Labor
136(1)
10.4 Labor Laws
137(1)
10.5 Staffing
137(1)
10.6 Banquet Event Order
138(1)
10.7 Regulations and Legislation
138(1)
10.7.1 Liquor Laws
138(1)
10.7.2 Public Health
139(1)
10.8 Menu Planning
139(2)
10.8.1 Special Diets
139(1)
10.8.2 Planning the Menu
140(1)
10.9 Food Cost
141(1)
10.9.1 The Formula
141(1)
10.10 Receptions
141(1)
10.11 Determining Quantities of Food and Beverage
141(1)
10.12 Beverages
142(1)
10.13 Styles of Table Service
143(2)
10.14 Room Setups
145(7)
10.14.1 Space Planning
146(4)
10.14.2 Tabletop
150(1)
Summary
150(1)
Key Words and Terms
150(1)
Review and Discussion Questions
151(1)
Web Resources
151(1)
About the
Chapter Contributor
151(1)
11 Marketing of Meetings, Expositions, Events, and Conventions
152(17)
11.1 Introduction
152(1)
11.2 What Is Marketing?
153(1)
11.3 Identifying Target Markets
154(1)
11.3.1 Demographics of Stakeholders
155(1)
11.3.2 Psychographics
155(1)
11.3.3 Desired Outcomes
155(1)
11.4 Locating the Target Market
155(1)
11.5 Reaching Your Target Audience
156(1)
11.6 Types of Marketing for Events
156(6)
11.6.1 Direct Marketing
156(2)
11.6.2 Indirect Marketing
158(4)
11.7 Effective Marketing Communications
162(2)
11.7.1 The Brochure or Invitation
163(1)
11.7.2 Using Photographs in Marketing Materials
163(1)
11.7.3 Photograph Resolution and Printing
163(1)
11.8 Event Marketing Strategy
164(5)
11.8.1 Marketing Assessment
166(1)
11.8.2 Key Performance Indicator
166(1)
11.8.3 Web Analytics in Marketing
166(1)
11.8.4 Other Types of Tracking Analytics
167(1)
Summary
167(1)
Key Words and Terms
167(1)
Reference
168(1)
Review and Discussion Questions
168(1)
About the
Chapter Contributor
168(1)
12 Promotions Planning
169(17)
12.1 Promotions
169(9)
12.1.1 Size of Target Markets
171(1)
12.1.2 Message Objectives
171(1)
12.1.3 Promotional Activity Budget
172(1)
12.1.4 Promotion Plan
172(1)
12.1.5 Strategies to Stimulate Action: Urgency to Buy
173(1)
12.1.6 Cross-Promotions
173(1)
12.1.7 Sponsorship
173(1)
12.1.8 Partnership Opportunities
174(1)
12.1.9 Invitation Letters
175(1)
12.1.10 Consumer Decision-Making
175(3)
12.2 Sales Promotions
178(1)
12.3 Advertising
178(2)
12.3.1 Direct Selling
179(1)
12.3.2 Social Media Outlets
179(1)
12.3.3 Advertising Effectiveness
180(1)
12.4 Public Relations (PR)
180(6)
Summary
181(1)
Develop Sequence of Event Activities
182(2)
Key Words and Terms
184(1)
Review and Discussion Questions
185(1)
About the
Chapter Contributors
185(1)
13 Sales Initiatives in the Meetings and Events Industry
186(19)
13.1 Two Types of Sales Initiatives
186(19)
13.1.1 Primary Sales Initiatives
187(10)
13.1.2 Secondary Sales Initiatives
197(5)
Summary
202(1)
Key Words and Terms
203(1)
Review and Discussion Questions
203(1)
Resources
203(1)
Trade Publications
203(1)
About the
Chapter Contributors
203(2)
14 Epilogue
205(6)
14.1 Introduction
205(1)
14.2 Content Areas in This Book
205(6)
14.2.1 MBECS
207(2)
Summary
209(1)
Key Words, Acronyms, and Phrases
209(1)
Discussion Questions
209(1)
About the
Chapter Contributor
209(2)
Index 211