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Platform: Get Noticed in a Noisy World [Minkštas viršelis]

4.12/5 (11268 ratings by Goodreads)
  • Formatas: Paperback / softback, 288 pages, aukštis x plotis x storis: 211x139x18 mm, weight: 267 g, 1 Paperback / softback
  • Išleidimo metai: 27-Oct-2022
  • Leidėjas: HarperCollins Leadership
  • ISBN-10: 140023803X
  • ISBN-13: 9781400238033
Kitos knygos pagal šią temą:
Platform: Get Noticed in a Noisy WorldDidesnis paveikslėlis
  • Formatas: Paperback / softback, 288 pages, aukštis x plotis x storis: 211x139x18 mm, weight: 267 g, 1 Paperback / softback
  • Išleidimo metai: 27-Oct-2022
  • Leidėjas: HarperCollins Leadership
  • ISBN-10: 140023803X
  • ISBN-13: 9781400238033
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781400238033.html
Raktažodžiai:
NEW YORK TIMES BESTSELLERIt’s impossible to build a successful business without a solid, targeted social media platform.

How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.

Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.

In Platform, you will learn how to:

  • Extend your influence, monetize it, and build a sustainable career. 
  • Get noticed and start earning money in an increasingly noisy world.  
  • Learn to amplify, update, polish, and organize your content for success.

Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.

With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

Introduction: All the World's a Stage xv
Part One Start With Wow
1 Create a Compelling Product
3(4)
2 Bake in the Wow
7(4)
3 Exceed Market Expectations
11(6)
4 Beware of the Obstacles
17(2)
5 Don't Settle for Less than Great
19(3)
6 Give Your Product a Memorable Name
22(4)
7 Wrap the Wow in Style
26(7)
Part Two Prepare to Launch
8 Accept Personal Responsibility
33(3)
9 Think Bigger No, Bigger
36(3)
10 Define Your Platform Goals
39(2)
11 Create an Elevator Pitch
41(4)
12 Set Up Your Branding Tools
45(3)
13 Assemble Your Pit Crew
48(4)
14 Secure Raving Endorsements
52(4)
15 Get a Great Head Shot
56(3)
16 Develop an Online Media Kit
59(10)
Part Three Build Your Home Base
17 Understand the Model
69(2)
18 Focus Your Efforts Online
71(2)
19 Beware of Self-Proclaimed Social Media Experts
73(2)
20 Start a Blog (or Restart One)
75(6)
21 Create the Content Yourself
81(2)
22 Use a Blog Post Template
83(2)
23 Maintain a List of Post Ideas
85(3)
24 Write Posts Faster
88(3)
25 Create Video Interviews
91(3)
26 Don't Hire a Proofreader
94(2)
27 Protect Your Intellectual Property
96(3)
28 Avoid Common Blogging Mistakes
99(3)
29 Create a Better About Page
102(8)
30 Develop Your Landing Pages
110(4)
31 Build a Speaking Page
114(9)
32 Forget About Metrics (for Now)
123(4)
Part Four Expand Your Reach
33 Kiss Marketing Good-Bye
127(3)
34 Understand What's Not Important
130(3)
35 Generate More Blog Traffic
133(4)
36 Build Your Subscriber List
137(4)
37 Promote Your Older Posts
141(3)
38 Write Guest Posts
144(3)
39 Give Stuff Away
147(3)
40 Stop Losing Readers
150(2)
41 Watch These Metrics
152(2)
42 Embrace Twitter
154(3)
43 Understand Twitter Basics
157(7)
44 Don't Write Off Twitter!
164(3)
45 Devote Thirty Minutes a Day u
167(2)
46 Get More Twitter Followers
169(4)
47 Keep from Getting Unfollowed
173(3)
48 Use Twitter to Promote Your Product
176(4)
49 Set Up a Facebook Fan Page
180(4)
50 Employ Consistent Branding
184(2)
51 Be Prepared for Traditional Media
186(7)
Part Five Engage Your Tribe
52 Get More Blog Comments
193(2)
53 Don't Respond to Every Comment
195(2)
54 Keep the Conversations Civil
197(2)
55 Develop a Comments Policy
199(3)
56 Practice the 20-to-1 Rule
202(2)
57 Monitor Your Brand
204(2)
58 Defend Your Brand
206(6)
59 Don't Feed the Trolls
212(2)
60 Monetize Your Blog
214(3)
Conclusion: Take the First Step 217(2)
Appendix A Comply with the FTC Guidelines 219(6)
Appendix B Post Ideas for Novelists 225(4)
Resources 229(4)
Notes 233(16)
Acknowledgments 249(2)
About the Author 251(2)
Index 253(8)
Contact Michael 261
Formerly the chairman and CEO of Thomas Nelson Publishers, Michael Hyatt is a bestselling author, top-ranked blogger, and leading podcaster for Productivity, Leadership, Publishing, and Social Media Marketing. He is also a successful entrepreneur whose business was recently named to the Inc. 5000 list of America's fastest-growing private companies, after experiencing 330 percent growth in just three years. Hyatt and his wife, Gail, live outside of Nashville, Tennessee.