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Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business [Kietas viršelis]

4.00/5 (20 ratings by Goodreads)
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  • Formatas: Hardback, 222 pages, aukštis x plotis: 246x174 mm, weight: 560 g, 21 Tables, black and white; 29 Line drawings, black and white; 5 Halftones, black and white; 34 Illustrations, black and white
  • Išleidimo metai: 10-Apr-2017
  • Leidėjas: Routledge
  • ISBN-10: 1472480244
  • ISBN-13: 9781472480248
Kitos knygos pagal šią temą:
Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your BusinessDidesnis paveikslėlis
  • Formatas: Hardback, 222 pages, aukštis x plotis: 246x174 mm, weight: 560 g, 21 Tables, black and white; 29 Line drawings, black and white; 5 Halftones, black and white; 34 Illustrations, black and white
  • Išleidimo metai: 10-Apr-2017
  • Leidėjas: Routledge
  • ISBN-10: 1472480244
  • ISBN-13: 9781472480248
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781472480248.html
Raktažodžiai:
Open for Business translates the complex management and economic models behind commercial platforms such as Uber, Etsy, Airbnb into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years. Developing a platform-based business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses. Laure Claire and Benoit Reillier offer a coherent and holistic picture of what platforms are, where they come from, how they work and what the implications are for new and existing businesses. They also explain how to combine your platform with other business models and offer insights into the regulation and governance of platforms. The text combines rigorous management and financial models with pragmatic tips, stories from practitioners and uses three cases studies: Amazon, Google and Apple to illustrate the ideas in practice. Most organizations have now successfully navigated the jump to a web presence; moving from there to a platform-based business represents another level of cultural, strategic and organizational complexity which Open for Business will enable you to approach with your eyes open.

Recenzijos

"Platforms like BlaBlaCar are reshaping the way people interact and trust one another, unlocking significant potential for collaboration. Platform Strategy provides powerful insights into how to design, ignite and scale a trusted platform. This is a great read for anyone interested in understanding how platforms are changing the world, and the dynamics at play." - FRÉDÉRIC MAZZELLA, founder and CEO of BlaBlaCar

"Platform Strategy is an essential read for students, academics, entrepreneurs and executives interested in understanding how firms like Airbnb, Apple and Google are redefining the rules of business." - DR. MARIE TAILLARD, LOréal Professor of Creativity Marketing, ESCP Europe

"Platform businesses are unique in that they can connect and match people in an increasingly efficient manner. Yet launching a platform takes a lot of work. Platform Strategy provides unique and practical- insights for all platform entrepreneurs." - DIDIER RAPPAPORT, CEO of Happn and founder of Dailymotion

"Over the past 20 years, I have witnessed first-hand how platform businesses like eBay and Turo unlocked the power of communities and created enormous value for millions of people. Platform Strategy provides great insights into the successful implementation of these innovative business models." - ANDRÉ HADDAD, CEO of Turo

"I have hands-on experience of the challenges of exponential growth at eBay, PayPal and Skype. Platform Strategy is a must read for anyone involved in scaling such innovative business models." - ANNEMIE RESS, Founder/CEO of PurpleBeach,former Senior Director HR eBay, PayPal and Global HR Director at Skype

"Two-sided businesses are notoriously difficult to scale. Platform Strategy is an inspiring guide packed with deep insights and practical frameworks to help platform entrepreneurs succeed." - STÉPHANE KASRIEL, CEO of Upwork

List of figures
viii
List of tables
x
About the authors xi
Preface xiii
Acknowledgements xvii
1 Introduction to platform businesses
1(10)
2 The meteoric rise of platform businesses
11(10)
3 What is a platform business?
21(10)
4 Economic characteristics of platforms
31(10)
5 Platforms as business models
41(16)
6 Platform-powered ecosystems
57(16)
7 Life stages of platforms: design
73(18)
8 Platform ignition: proving the concept
91(14)
9 Platform scaling: reaching critical mass
105(16)
10 Platform maturity: defending profitable growth
121(16)
11 Platform pricing
137(16)
12 Trust, governance and brand
153(20)
13 Platforms, regulation and competition
173(20)
14 Competing against platforms
193(12)
15 The future of platforms
205(11)
A Word From the Authors 216(1)
Index 217
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organisations develop and scale innovative business models.

Laure Claire Reillier has worked for a number of high growth start-ups and established tech firms. She was previously a senior executive at eBay Europe. She has a post-graduate degree in computer sciences and telecommunications from Telecom SudParis (France) and holds an MBA from the London Business School.

Benoit Reillier has been advising the management teams of platforms as well digital and technology companies for the past 20 years. He holds master degrees in information systems, management & telecommunications (Telecom Management/Evry) as well as economics & competition law (Kings College, London). He also holds MBAs from both Columbia University in New York City and London Business School.