If it has happened in American politics, not only has Larry Powell or Joe Cowart seen it, they probably were involved in it. This is book by two great political pros. It should be a must read for anyone involved in politics or any student of politics. If you don't read it and your opponent does, you will be at a great disadvantage.
- James T. Kitchens, Ph. D.,The Kitchens Group
Powells experience as both an academic and a political consultant shine through to provide readers with an authentic look at this topic. This text will be helpful to those who are striving to teach students to be more politically literate and effective members of our society.
- Melissa M. Smith, PhD, Mississippi University for Women, USA
This is the essential book for scholars and practitioners alike; it bridges the gap between academic study and professional application while providing an in-depth look at the realities of the modern campaign process. The strength of this book comes from the authors own experience, as it incorporates real life examples of both the how and the why of political consulting today.
-Glenda Cantrell, PhD., The University of Alabama, USA
