|
List of Tables and Figures |
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vii | |
| Preface |
|
ix | |
| Reviewer Acknowledgments |
|
xi | |
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Chapter 1 Modern Political Campaigns: Why and How They (May) Matter |
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1 | (21) |
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When (and How) Campaigns Matter |
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5 | (2) |
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Campaign Structure and Organization |
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7 | (7) |
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Transition from Party-Centered to Candidate-Centered Elections |
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14 | (3) |
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Growth and Professionalization of the Political Consulting Profession |
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17 | (3) |
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20 | (2) |
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Chapter 2 Layers of Democracy: Federal, State, and Local Campaigns |
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22 | (22) |
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Levels of American Elections: Variation across States |
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24 | (6) |
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The Implications of Structural and Legal Variations for Democratic Norms |
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30 | (3) |
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The Role of Competitive Elections |
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33 | (2) |
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Implications of Competitive Elections across the United States for Democratic Norms |
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35 | (1) |
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Campaign Finance and Consequences |
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36 | (4) |
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The Nationalization of State and Local Campaigns |
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40 | (4) |
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Chapter 3 External Actors: Parties, Interest Groups, and the Media |
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44 | (26) |
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Political Parties: Changing Contexts |
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45 | (13) |
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Interest Groups: Changing Contexts |
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58 | (6) |
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64 | (6) |
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Chapter 4 Money and the Modern Campaign |
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70 | (28) |
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Contemporary Campaign Finance Regulations and Fundraising |
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73 | (7) |
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Campaign Finance Regulations, Budgeting, and Spending Resources |
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80 | (2) |
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Campaign Spending and Budgets |
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82 | (1) |
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Effects of Campaign Spending in Elections |
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83 | (4) |
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Outside Actors: Issue Advocacy, Independent Expenditure Groups, and Super PACs |
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87 | (4) |
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Consequences for Democracy |
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91 | (7) |
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Chapter 5 Campaign Strategy |
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98 | (23) |
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Campaign Research: What Is Important? |
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100 | (1) |
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Context Matters: Campaign Strategy in Presidential Elections |
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101 | (3) |
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104 | (5) |
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Polling to Develop Campaign Strategy |
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109 | (4) |
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113 | (2) |
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115 | (3) |
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Consequences for Democracy |
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118 | (3) |
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Chapter 6 Get Out the Word |
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121 | (27) |
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Revisiting the Basics of Campaign Messaging |
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122 | (2) |
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124 | (14) |
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138 | (3) |
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Message Content, Management and Delivery |
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141 | (1) |
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The Effectiveness of Political Advertising and Consequences for Democracy |
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142 | (2) |
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144 | (4) |
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Chapter 7 Get Out the Vote |
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148 | (15) |
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Grassroots Mobilization: An Overview |
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150 | (4) |
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Advances in Field Experiments |
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154 | (2) |
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Consequences for Democracy |
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156 | (7) |
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163 | (17) |
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The Role of Cues and Candidate Traits |
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165 | (8) |
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The Role of Personality Traits, Genetic Predispositions, and Voter Psychology |
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173 | (2) |
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The Role of Affect and Emotions |
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175 | (1) |
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Implications of Personality, Genetics, and Emotion: Findings for Campaign Conduct |
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176 | (1) |
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Consequences for Democracy |
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177 | (3) |
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Chapter 9 Technology and Contemporary Campaigns |
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180 | (16) |
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Campaign Software and Data Availability |
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181 | (4) |
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Online Presence and Social Media Platforms |
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185 | (7) |
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Consequences for Democracy |
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192 | (4) |
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Chapter 10 Contemporary Campaigns and the Evolving Electoral Process |
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196 | (14) |
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Electoral Reforms: Voter Registration and Voting Procedures |
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197 | (3) |
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200 | (4) |
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204 | (1) |
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Consequences for Democracy |
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205 | (5) |
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Chapter 11 Political Campaigns in International Context |
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210 | (15) |
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Differences in Registration and Turnout |
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215 | (2) |
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Differences in Media and Political Communication |
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217 | (2) |
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Differences in Campaign Finance |
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219 | (1) |
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Developments in New Technologies |
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219 | (3) |
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Consequences for Democracy |
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222 | (3) |
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Chapter 12 Assessments and Reflections on the Future of Political Campaigns |
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225 | (16) |
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Election Administration and Democracy |
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236 | (2) |
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238 | (3) |
| References |
|
241 | (34) |
| Index |
|
275 | |
