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Politicking Online: The Transformation of Election Campaign Communications [Kietas viršelis]

3.50/5 (16 ratings by Goodreads)
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  • Formatas: Hardback, 312 pages, aukštis x plotis x storis: 229x152x25 mm, weight: 567 g
  • Išleidimo metai: 01-May-2009
  • Leidėjas: Rutgers University Press
  • ISBN-10: 0813544882
  • ISBN-13: 9780813544885
Kitos knygos pagal šią temą:
  • Formatas: Hardback, 312 pages, aukštis x plotis x storis: 229x152x25 mm, weight: 567 g
  • Išleidimo metai: 01-May-2009
  • Leidėjas: Rutgers University Press
  • ISBN-10: 0813544882
  • ISBN-13: 9780813544885
Kitos knygos pagal šią temą:
Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Recenzijos

"A very valuable addition to the literature on political campaigns and communications, serving an important role in addressing the intersection of technology and human behavior." - Paul M.A. Baker (Center for Advanced Communications Policy, Georgia Institute of Technology) "Politicking Online is a comprehensive, thoughtful, and idea-provoking survey of the current state of political communication on the Internet and other new media venues...A useful reference for the scholar and student as well as a very informative read for citizens in our rapidly evolving e-democracy." - David D. Perlmutter (School of Journalism & Mass Communications, University of Kansas) "Panagopoulos has assembled 16 original studies that explore how some of the political campaigns of 2008 adapted to and used the Internet as a tool to inform, target, and mobilize volunteers, contributors, and voters. The most innovative aspects of this anthology are the four essays that discuss how blogs and social networking sites were utilized in campaigns. Overall, this innovative text provides a solid foundation for understanding how new technology is influencing political campaigns. Highly recommended." (Choice) "These contributions help us better understand the many different ways the web is leaving its mark on politics. Politicking Online is recommended reading for scholars and students of American politics, electorial campaigns and political communication, and a valuable addition to existing scholarship on the Web and politics. The findings should be thought-provoking and raise new questions as we conduct democacy during an ongoing technological revolution." (American Review of Politics)

Preface and Acknowledgments vii
Technology and the Modern Political Campaign: The Digital Pulse of the 2008 Campaigns
1(18)
Costas Panagopoulos
PART ONE Candidate Web Sites
19(106)
The Technological Development of Candidate Web Sites: How and Why Candidates Use Web Innovations
21(27)
James N. Druckman
Martin J. Kifer
Michael Parkin
Closing Gaps, Moving Hurdles: Candidate Web Site Communication in the 2006 Campaigns for Congress
48(29)
Girish J. ``Jeff'' Gulati
Christine B. Williams
Trickle-Down Technology? The Use of Computing and Network Technology in State Legislative Campaigns
77(24)
Chapman Rackaway
Do Campaign Web Sites Really Matter in Electoral Civic Engagement? Empirical Evidence From the 2004 and 2006 Post-Election Internet Tracking Survey
101(24)
Hun Myoung Park
James L. Perry
PART TWO Technology and Voter Mobilization
125(52)
Clicking for Cash: Campaigns, Donors, and the Emergence of Online Fund-Raising
127(14)
Costas Panagopoulos
Daniel Bergan
The Impact of E-Mail Campaigns on Voter Mobilization: Evidence from a Field Experiment
141(11)
David W. Nickerson
Mobilizing the Mobilies: Text Messaging and Turnout
152(11)
Allison Dale
Aaron Strauss
Online Political Advertising
163(14)
Michael Cornfield
Kate Kaye
PART THREE International Perspectives
177(38)
``Under Construction'': Weblog Campaigning in the German Bundestag Election 2005
179(21)
Steffen Albrecht
Maren Lubcke
Rasco Hartig-Perschke
Mobile Democracy: Text Messages, Voter Turnout, and the 2004 Spanish General Election
200(15)
Sandral L. Suarez
PART FOUR The Latest Developments: Blogs and Social Networking Sites
215(80)
Bloggers at the Gates; Ned Lamout, Blogs, and the Rise of Insurgent Candidates
217(16)
Kevin A. Pirch
Voters, MySpace, and YouTube: The Impact of Alternative Communication Channels
233(16)
Vassia Gueorgunieva
``Friend'' the President: Facebook and the 2008 Presidential Election
249(23)
Allison Slotnick
The Political Impact of Facebook: Evidence from the 2006 Elections and the 2008 Nomination Contest
272(20)
Christine B. Williams
Girish J. ``Jeff'' Gulati
Conclusion
292(3)
Costas Panagopoulos
Notes on Contributors 295(2)
Index 297
Costas Panagopoulos is an assistant professor of political science and director of the Center for Electoral Politics and Democracy and the Master's Program in Elections and Campaign Management at Fordham University. He has provided political analysis for the New York Times, the Los Angeles Times, USA Today, CBS, NBC, and CNN.