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PR Styleguide : Formats for Public Relations Practice 3rd edition [Spiral bound]

3.58/5 (28 ratings by Goodreads)
(American University)
  • Formatas: Spiral bound, 264 pages, aukštis x plotis x storis: 229x160x13 mm, weight: 386 g
  • Išleidimo metai: 23-Jan-2012
  • Leidėjas: Wadsworth Publishing Co Inc
  • ISBN-10: 1111348111
  • ISBN-13: 9781111348113
Kitos knygos pagal šią temą:
PR Styleguide : Formats for Public Relations Practice 3rd editionDidesnis paveikslėlis
  • Formatas: Spiral bound, 264 pages, aukštis x plotis x storis: 229x160x13 mm, weight: 386 g
  • Išleidimo metai: 23-Jan-2012
  • Leidėjas: Wadsworth Publishing Co Inc
  • ISBN-10: 1111348111
  • ISBN-13: 9781111348113
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781111348113.html
Raktažodžiai:
A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.
Preface xii
Introduction xvii
Chapter 1 Annual Reports
1(8)
What Are They?
1(1)
Who Gets Them?
2(1)
What Do They Do?
2(1)
How Do They Help?
3(1)
What Are the Pitfalls?
3(1)
How Should They Look?
4(3)
Style Notes
4(1)
Format
5(2)
Where Should They Go?
7(1)
Did They Work?
7(1)
Ethics Notes
8(1)
Putting PR into Practice
8(1)
Chapter 2 Audio News Releases
9(10)
What Are They?
9(1)
Who Gets Them?
9(1)
What Do They Do?
10(1)
How Do They Help?
10(1)
What Are the Pitfalls?
10(1)
How Should They Look?
11(2)
Style Notes
11(1)
Process and Format
12(1)
Where Should They Go?
13(1)
Did They Work?
13(1)
Putting PR into Practice
14(1)
Example Gallery
14(5)
Chapter 3 Brochures
19(17)
What Are They?
19(1)
Who Gets Them?
20(1)
What Do They Do?
20(1)
How Do They Help?
21(1)
What Are the Pitfalls?
21(1)
How Should They Look?
21(7)
Style Notes
21(1)
Process and Format
22(6)
Where Should They Go?
28(1)
Did They Work?
28(1)
Putting PR into Practice
28(1)
Facts for Brochure Exercise
29(1)
Example Gallery
29(7)
Chapter 4 Communication Audits
36(7)
What Are They?
36(1)
Who Gets Them?
37(1)
What Do They Do?
37(2)
How Do They Help?
39(1)
What Are the Pitfalls?
39(1)
How Should They Look?
39(2)
Style Notes
39(1)
Format
40(1)
Where Should They Go?
41(1)
Did They Work?
41(1)
Putting PR into Practice
42(1)
Chapter 5 Direct Mail Campaigns
43(14)
What Are They?
43(1)
Who Gets Them?
44(1)
What Do They Do?
44(1)
How Do They Help?
45(1)
What Are the Pitfalls?
45(1)
How Should They Look?
46(2)
Process
46(1)
Format
46(2)
Where Should They Go?
48(1)
Did They Work?
49(1)
Putting PR into Practice
49(1)
Example Gallery
49(8)
Chapter 6 Media Kits
57(32)
What Are They?
57(1)
Who Gets Them?
58(1)
What Do They Do?
58(1)
How Do They Help?
59(1)
What Are the Pitfalls?
59(1)
How Should They Look?
60(5)
Style Notes
60(1)
Process
60(1)
Format
61(4)
Where Should They Go?
65(1)
Did They Work?
66(1)
Putting PR into Practice
67(1)
Example Gallery
67(22)
Chapter 7 Media Lists
89(7)
What Are They?
89(1)
Who Gets Them?
90(1)
What Do They Do?
90(1)
How Do They Help?
91(1)
What Are the Pitfalls?
91(1)
How Should They Look?
91(2)
Process and Format
91(1)
Organization
92(1)
Where Should They Go?
93(1)
Did They Work?
93(1)
Putting PR into Practice
94(1)
Example Gallery
94(2)
Chapter 8 Media Tours
96(6)
What Are They?
96(1)
What Do They Do?
97(1)
How Do They Help?
98(1)
What Are the Pitfalls?
98(1)
How Should They Look?
98(2)
Process and Format
98(2)
Did They Work?
100(1)
Putting PR into Practice
100(2)
Chapter 9 New Media
102(10)
What Are They?
102(1)
Who Uses New Media and Who Gets Them?
103(1)
What Do They Do?
104(2)
Social Networks
104(1)
Blogs
105(1)
Wikis
105(1)
Microsites
106(1)
Widgets
106(1)
Twitter
106(1)
What Are the Pitfalls?
106(1)
Did They Work?
107(1)
Putting PR into Practice
107(1)
Example Gallery
108(4)
AP STYLE A PRIMER
112(92)
Introduction
112(1)
Abbreviations and Acronyms
113(1)
Addresses
114(1)
Ages
114(1)
Capitalization
114(1)
Measures
115(1)
Numerals
115(1)
Punctuation Marks
116(4)
Chapter 10 Newsletters
120(17)
What Are They?
120(1)
What Do They Do?
121(1)
How Do They Help?
122(1)
What Are the Pitfalls?
122(1)
What Should They Look Like?
123(3)
Style Notes
123(1)
Format
124(1)
Heads
125(1)
Design Elements
126(1)
Where Should They Go?
126(1)
Did They Work?
127(1)
Putting PR into Practice
127(1)
Example Gallery
128(9)
Chapter 11 News Releases
137(11)
What Are They?
137(1)
Who Gets Them?
138(1)
What Do They Do?
138(3)
How Do They Help?
141(1)
What Are the Pitfalls?
141(1)
How Should They Look?
142(2)
Style Notes
142(1)
Format
143(1)
Where Should They Go?
144(1)
Did They Work?
144(1)
Putting PR into Practice
145(1)
Example Gallery
145(3)
Chapter 12 Opinion-Editorials
148(5)
What Are They?
148(1)
What Do They Do?
148(1)
How Do They Help?
149(1)
What Are the Pitfalls?
149(1)
Ethics Notes
149(1)
How Should They Look?
150(1)
Style Notes
150(1)
Format
150(1)
Where Should They Go?
151(1)
Did They Work?
151(1)
Putting PR into Practice
151(2)
Chapter 13 Public Service Advertisements and Announcements
153(14)
What Are They?
153(1)
Who Gets Them?
154(1)
What Do They Do?
154(1)
How Do They Help?
154(1)
What Are the Pitfalls?
155(1)
How Should They Look?
155(3)
Style Notes
155(1)
Format
156(2)
Where Should They Go?
158(1)
Did They Work?
159(1)
Putting PR into Practice
159(1)
Example Gallery
159(8)
Chapter 14 Speeches
167(8)
What Are They?
167(1)
Who Gets Them?
167(1)
What Do They Do?
168(1)
Informative Speeches
168(1)
Persuasive Speeches
168(1)
Special-Occasion Speeches
168(1)
How Do They Help?
168(1)
What Are the Pitfalls?
169(1)
How Should They Look?
169(2)
Style Notes
169(1)
Format
170(1)
Where Should They Go?
171(1)
Did They Work?
171(1)
Putting PR into Practice
172(1)
Example Gallery
172(3)
Chapter 15 Video News Releases and Electronic Press Kits
175(18)
What Are They?
175(1)
Who Gets Them?
176(1)
What Do They Do?
177(1)
How Do They Help?
177(1)
What Are the Pitfalls?
178(1)
Ethics Note
178(1)
How Should They Look?
179(2)
Style Notes
179(1)
Process and Format
179(2)
Where Should They Go?
181(1)
Did They Work?
182(1)
Putting PR into Practice
183(1)
Example Gallery
183(10)
Chapter 16 Web Sites
193(11)
What Are They?
193(1)
Who Gets Them?
193(1)
What Do They Do?
194(1)
How Do They Help?
194(1)
What Are the Pitfalls?
195(1)
How Should They Look?
195(3)
Style Notes
195(2)
Format
197(1)
Where Should They Go?
198(1)
Did They Work?
198(1)
Putting PR into Practice
199(1)
Example Gallery
199(5)
Appendix A Public Communication Toolbox
204(15)
Billing
204(1)
Boilerplate Language
205(1)
Email
205(1)
Employee Publications
206(1)
Media Advisories/Media Alerts
207(1)
Media Clippings
208(1)
Memoranda
208(1)
Mission Statements
209(1)
News Conferences
209(2)
Pitch Letters
211(1)
Proposals
212(2)
Videoconferencing
214(1)
Example Gallery
214(5)
Appendix B Organization Profiles
219(4)
"Each One Teach One"
219(2)
City of Emerald Heights
221(1)
Formative Enterprises, Inc.
222(1)
Appendix C Writing and Editing Exercises
223(9)
Excercise A
223(1)
Excercise B
224(1)
Excercise C
225(1)
Excercise D
225(3)
Start-of-Course Writing and Editing Test
228(2)
News Release
228(2)
End-of-Course Writing and Editing Progress Test
230(2)
Emerald Heights Public Schools Newsletter Article
230(2)
Appendix D Editing Marks
232(4)
Glossary 236(3)
Index 239