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El. knyga: Practical Guide to Managing Event Venues

2.00/5 (2 ratings by Goodreads)
(Edge Hotel School, University of Essex, UK)
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This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author’s real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management: pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all events management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable.

Recenzijos

This is an excellent book and should be a core text for anyone involved in organising events. It gives practical guidance in managing event venues, presented in a very accessible format. Through the use of examples and the author's voice box, event organisers can understand how to manage the ins and outs of working with an event venue. Both students and professionals will benefit from the practical tips that are given to understand the complexity of coordinating an event. Ariane Lengyel, University of West London, UK

Philip Berners is a highly experienced event manager and this book reflects his depth of knowledge as an active practitioner in the events industry. For students of events management this is a must-read and will assist them enormously in their studies and give them the necessary skills for employability in the industry. David Foskett, David Foskett Associates, UK

List of contributors
ix
Acknowledgements x
PART I The management of event venues
1(132)
1 What is a venue?
3(5)
1.1 Definition of venue
3(1)
1.2 Types of venue
3(4)
1.3 The demand for unusual venues
7(1)
2 The Berners hierarchy of event needs
8(3)
3 Hotels as venues for events
11(7)
3.1 How hotels can recapture events business
13(5)
4 Venue reputation
18(6)
4.1 History of a venue
20(1)
4.2 Testimonials
20(1)
4.3 Client portfolio
21(1)
4.4 Online reviews
21(1)
4.5 By types of events
22(1)
4.6 Referrals by word of mouth
22(1)
4.7 View the venue - meet the team
23(1)
5 Events as a source of income
24(5)
5.1 Venues with events as the primary source of income
24(1)
5.2 Venues with events as their secondary source of income
25(4)
6 Venue professionalism
29(12)
6.1 What makes a `good' venue
34(4)
6.2 Venue show-round
38(3)
7 The need to meet expectations
41(2)
8 Venue culture change
43(12)
8.1 The need for good communication
44(2)
8.2 Interdepartmental communication
46(6)
8.3 The communication process for venues
52(3)
9 The Berners one-person management structure
55(8)
9.1 Client relationship
57(1)
9.2 Receiving information
58(1)
9.3 Disseminating information
58(1)
9.4 Onsite event management
58(5)
10 The role of the venue
63(11)
11 Procuring external services
74(17)
11.1 Management of catering outlets
77(10)
11.2 Guiding the client
87(4)
12 Winning business and retaining clients
91(14)
12.1 Reactive marketing
91(5)
12.2 Proactive marketing
96(2)
12.3 Winning events business
98(1)
12.4 Tendering
99(1)
12.5 Pitching
100(2)
12.6 Repeat business
102(3)
13 Budgeting for events
105(15)
13.1 Where budgets come from
106(3)
13.2 How to create a budget
109(3)
13.3 How budgets are developed
112(2)
13.4 Return on investment (ROI)
114(4)
13.5 Venue hire fee
118(2)
14 Guests at venues
120(13)
14.1 Personal safety of guests
120(2)
14.2 Risk management
122(2)
14.3 Common mistakes of venues
124(9)
PART II Event procedures for venues
133(52)
15 Enquiry handling
135(7)
15.1 Receiving the enquiry
138(1)
15.2 Date conflict
138(2)
15.3 Enquiry file procedure
140(2)
16 Show-round procedure
142(4)
17 Confirmation and contract procedure
146(8)
17.1 Venue contract (Appendix II)
146(8)
18 Lead-in procedure
154(4)
19 Client file procedure
158(2)
20 Client relationship procedures
160(3)
21 Event schedule/function sheet (Appendix III)
163(4)
22 Operational procedures
167(4)
23 Get-in and set-up procedure
171(2)
23.1 Set-up
172(1)
24 Rehearsal procedure
173(2)
25 During-event procedures
175(8)
25.1 Security briefing
176(1)
25.2 Final walk-round
176(2)
25.3 Opening the doors
178(1)
25.4 Checking
179(1)
25.5 Catering
180(1)
25.6 Closing
181(2)
26 De-rig procedure
183(2)
PART III Post-event procedures
185(24)
27 Post-event procedures
187(14)
27.1 Debriefs
189(3)
27.2 Guest satisfaction evaluation
192(2)
27.3 Problem solving
194(4)
27.4 Final report (Appendix IV)
198(3)
28 Case studies
201(8)
Case study 1 By Philip Berners: the London Hippodrome
201(2)
Case study 2 By Philip Berners: Thorpe Park
203(2)
Case study 3 By Dimitri Lera: a wedding in Tuscany
205(4)
Appendix
I Event forecast
209(2)
II Venue contract
211(11)
III Function sheet/event schedule
222(2)
IV Final report
224(3)
Glossary 227(2)
Index 229
Philip Berners has been the event manager at high-profile venues, including the London Hippodrome, Camden Palace and Thorpe Park. He has also organised events in a range of venues in the UK, Poland, Portugal and Italy. His knowledge of using venues for events extends to public parks, royal parks, conference centres, nightclubs, hotels, restaurants, sports centres, exhibition halls, country houses and disused warehouses. He is currently lecturer and course coordinator for the BA Hons Events Management programme at the Edge Hotel School, University of Essex, UK.
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