The Practical Guide to Organising events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management pre-event, on-site and post-event offering essential practical insight and guidance throughout the whole process. Topics covered include proposal writing, budget, funding and sponsorship, health and safety, security and evaluation. This is a fundamental resource for all events management students running and organising an event as part of their degree programme. It is also a book for anybody who just happens to be tasked with organising an event such as an office party, a social networking event, Christmas party or family wedding. Written with reality and experience, using real-life case studies and anecdotal examples, The Practical Guide to Organising Events ultimately makes the business of events management appealing, understandable and achievable.
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xi | |
| Preface |
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xiii | |
| Acknowledgements |
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xv | |
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1 | (36) |
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3 | (5) |
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3 | (2) |
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1.2 Undeveloped and developing markets |
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5 | (2) |
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7 | (1) |
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2 The structure of events |
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8 | (10) |
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9 | (3) |
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2.2 Sectors of the event industry |
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12 | (2) |
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2.3 The structure of an event |
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14 | (4) |
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3 The role of the event organiser |
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18 | (19) |
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3.1 Types of event organiser |
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18 | (1) |
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3.2 The `real' event manager |
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19 | (2) |
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21 | (2) |
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23 | (2) |
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25 | (12) |
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PART 2 Management pre-event |
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37 | (72) |
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4 The enquiry to confirmation stage |
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39 | (10) |
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39 | (1) |
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40 | (3) |
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43 | (1) |
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44 | (4) |
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48 | (1) |
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5 Management of the lead-in |
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49 | (35) |
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49 | (3) |
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52 | (19) |
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71 | (5) |
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76 | (5) |
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81 | (1) |
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82 | (2) |
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84 | (17) |
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84 | (8) |
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92 | (9) |
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7 Client liaison and communications |
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101 | (8) |
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7.1 Tickets and invitations |
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101 | (3) |
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104 | (1) |
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105 | (1) |
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7.4 Administration checklist |
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105 | (1) |
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105 | (4) |
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PART 3 Management on-site: operational event management |
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109 | (38) |
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8 Event organiser responsibilities |
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111 | (27) |
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112 | (1) |
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113 | (1) |
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114 | (3) |
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117 | (1) |
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118 | (2) |
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120 | (1) |
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121 | (1) |
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122 | (1) |
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122 | (1) |
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123 | (1) |
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124 | (1) |
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125 | (1) |
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125 | (1) |
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126 | (3) |
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8.15 Fire, health and safety |
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129 | (4) |
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133 | (1) |
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134 | (1) |
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135 | (3) |
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138 | (9) |
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138 | (2) |
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140 | (3) |
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143 | (1) |
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144 | (1) |
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145 | (2) |
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PART 4 Management post-event |
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147 | (42) |
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149 | (11) |
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150 | (4) |
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154 | (2) |
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156 | (2) |
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158 | (2) |
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160 | (17) |
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Case study 1 By Philip Berners: Garden party hosted by Queen Elizabeth II, Windsor |
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160 | (2) |
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Case study 2 By Philip Berners: Artist and VIP hospitality at The BRIT Awards |
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162 | (2) |
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Case study 3 By Philip Berners: Worldwide launch of the Bon Jovi album, Crush |
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164 | (3) |
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Case study 4 By Chantal Dickson: The 2014 Tour de France Grand Depart, Leeds |
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167 | (2) |
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Case study 5 By Paul Glover: A circus celebration event in London |
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169 | (1) |
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Case study 6 By Ariane Lengyel: Grand party at the Palace of Versailles |
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170 | (1) |
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Case study 7 By Amira Malek: Reflections on graduating with an events management degree |
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171 | (1) |
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Case study 8 By Dr Evangelia Marinakou: An international IT conference in Greece |
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172 | (1) |
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Case study 9 By David Titley: Reflections of studying for a degree in events management |
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173 | (4) |
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12 Event management as a career choice |
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177 | (6) |
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13 The author's career path |
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183 | (6) |
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13.1 Author's eventography |
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187 | (2) |
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189 | (13) |
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189 | (2) |
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II Example sponsor packages |
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191 | (2) |
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193 | (4) |
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IV Administration checklist |
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197 | (1) |
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V Example function sheet (running order) |
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198 | (2) |
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200 | (2) |
| Glossary of technical terms |
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202 | (5) |
| Index |
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207 | |
Philip Berners graduated with a degree in hospitality management from the University of West London where he later returned as a lecturer in events management. He is presently teaching events management and researching for his doctorate on the development of the events industry in a post-communist society: a case study of Poland.
Philip spent ten years in Poland as an events consultant and founded an events training school in Warsaw. He also taught event management for Collegium Civitas University at the Palace of Culture and Science.
Philip has organised every genre of event in the UK, Italy, Portugal and Poland; he was venue manager at the London Hippodrome, Camden Palace and Thorpe Park; and he has been the in-house event manager for corporations including the Daily Mail Group. His client portfolio includes the Queen, Prince Charles, Bon Jovi, Shania Twain, Jennifer Lopez, The BRIT Awards, MOBO Awards, The Publican newspaper, London Fashion Week, the British Red Cross, Xerox, Virgin Atlantic, British Airways, Formula 1, Panasonic, Max Power magazine, PC Zone magazine, Alternative Hair Show, Kent Institute of Art and Design, Schweppes and Diageo.
Philip's qualifications are as follows: Bachelor of Arts Degree in Hospitality Management; City and Guilds in Hotel, Catering and Institutional Management; Postgraduate Certificate in Academic Practice; Fellowship of the Higher Education Academy; and he is about to commence his PhD.
