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Profitable Artist: A Handbook for All Artists in the Performing, Literary, and Visual Arts (Second Edition) 2nd Edition, Second Edition [Minkštas viršelis]

3.80/5 (67 ratings by Goodreads)
  • Formatas: Paperback / softback, 288 pages, aukštis x plotis x storis: 229x152x25 mm, weight: 336 g, black-and-white illustrations
  • Išleidimo metai: 14-Aug-2018
  • Leidėjas: Allworth Press,U.S.
  • ISBN-10: 1621536424
  • ISBN-13: 9781621536420
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 288 pages, aukštis x plotis x storis: 229x152x25 mm, weight: 336 g, black-and-white illustrations
  • Išleidimo metai: 14-Aug-2018
  • Leidėjas: Allworth Press,U.S.
  • ISBN-10: 1621536424
  • ISBN-13: 9781621536420
Kitos knygos pagal šią temą:
The Indispensable Roadmap Artists Need to Navigate Their Careers"The Profitable Artist's chapters address a spectrum of practical topics for working artists." Artsy.net

While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists worldwide, the expert staff of the New York Foundation for the Artsin conjunction with outside professionalshave compiled a best practices approach to planning and organizing an art career.

In The Profitable Artist, Second Edition, NYFA has identified common problems, examined specialized areas of strategic planning, finance, marketing, law, and fundraising, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice.

This newly revised edition has made considerable updates to reflect changes in the legal and financial landscapes, the vast shift in the tools and culture of both social media and fundraising, and proven planning methodologies from the startup community. All of this continues to be presented in an accessible manner, which encourages artists to apply the information and techniques in a way that is true to their personal and artistic integrity.

This invaluable guide appeals to artists in all disciplines of the literary, media, performing, and visual artsfrom recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage.

Recenzijos

"The Profitable Artist's chapters address a spectrum of practical topics for working artists, from marketing and managing finances to fundraising and setting prices for art." Artsy.net

Drawing from the expertise of legal, financial, and marketing advisors, The Profitable Artist provides an indispensable, user-friendly guide to developing a successful artistic practice. Comparing tactics to those used by successful start-ups, this thorough guide provides valuable guidelines from a range of consultants to contextualize those factors that can make or break creative businesses. The NYFA Boot Camp has been a huge positive resource for our students at RISD, as they develop their freelance practices and set up studios and businesses. The same methods employed there form the basis of this book, now broadly available to emerging practitioners. The book is easy to navigatereaders can dip in and out of topics on an as need basison subjects such as protecting intellectual property, developing new audiences for projects and events, planning for retirement, pricing work, optimizing digital tools, fundraising, and many other detailed aspects of building a career. This valuable reference provides artists with essential tools to develop a successful and sustainable practice. Rosanne Somerson, president, Rhode Island School of Design (RISD)

The Profitable Artist is a goldmine for citizen artists of today who are looking to weave their art into the fabric of our society. The importance of recognizing ones role and responsibility as an artist is more important today than ever before. It is about defining the purpose and relevance of ones creative enterprise, and this resource offers meaningful insight in this space. Aaron P. Dworkin, professor of arts leadership and entrepreneurship, University of Michigan, and Afa S. Dworkin, president and artistic director, Sphinx Organization

Back by popular demand is the second edition of The Profitable Artist. Its debut is as timely as the first edition. Much of the useful information in The Profitable Artist dovetails with recommendations contained in CreateNYC that support individual artists. It continues to be an invaluable resource of information and pathways to success and independence for artists everywhere! Ben Rodriguez-Cubenas, program director, Charles E. Culpepper Arts and Culture of the Rockefeller Brothers Fund, and chair, Citizens Advisory Committee for CreateNYC Drawing from the expertise of legal, financial, and marketing advisors, The Profitable Artist provides an indispensable, user-friendly guide to developing a successful artistic practice. Comparing tactics to those used by successful start-ups, this thorough guide provides valuable guidelines from a range of consultants to contextualize those factors that can make or break creative businesses. The NYFA Boot Camp has been a huge positive resource for our students at RISD, as they develop their freelance practices and set up studios and businesses. The same methods employed there form the basis of this book, now broadly available to emerging practitioners. The book is easy to navigatereaders can dip in and out of topics on an as need basison subjects such as protecting intellectual property, developing new audiences for projects and events, planning for retirement, pricing work, optimizing digital tools, fundraising, and many other detailed aspects of building a career. This valuable reference provides artists with essential tools to develop a successful and sustainable practice. Rosanne Somerson, president, Rhode Island School of Design (RISD) The Profitable Artist is a goldmine for citizen artists of today who are looking to weave their art into the fabric of our society. The importance of recognizing ones role and responsibility as an artist is more important today than ever before. It is about defining the purpose and relevance of ones creative enterprise, and this resource offers meaningful insight in this space. Aaron P. Dworkin, professor of arts leadership and entrepreneurship, University of Michigan, and Afa S. Dworkin, president and artistic director, Sphinx Organization Back by popular demand is the second edition of The Profitable Artist. Its debut is as timely as the first edition. Much of the useful information in The Profitable Artist dovetails with recommendations contained in CreateNYC that support individual artists. It continues to be an invaluable resource of information and pathways to success and independence for artists everywhere! Ben Rodriguez-Cubenas, program director, Charles E. Culpepper Arts and Culture of the Rockefeller Brothers Fund, and chair, Citizens Advisory Committee for CreateNYC

Foreword: The Profitable Artist, Revised vii
Introduction: The Profitable Artist ix
Section I: Planning And Strategy 1(38)
Section I Introduction
3(2)
Chapter 1 Strategic Planning for Artists
5(16)
A Mission Statement and Vision Statement
5(4)
An Environmental Scan and SWOT Analysis
9(7)
Setting Goals: SMART
16(4)
Take Charge of Your Future: Plan
20(1)
Chapter 2 The Business Model Canvas and Lean Methodology
21(18)
The Business Model Canvas
24(6)
The Lean Startup and Customer Discovery
30(5)
Why Is This Important for Artists?
35(4)
Section II: Legal Issues For Artists 39(56)
Section II Introduction
41(2)
Chapter 3 Intellectual Property
43(21)
Intellectual Property
45(1)
Copyright
46(14)
Trademark and Service Mark
60(2)
Patent
62(1)
Trade Secrets
63(1)
Conclusion
63(1)
Chapter 4 Contracts
64(8)
Statute of Frauds
64(1)
Competency, Consent, and Legality
65(1)
Offer and Acceptance
65(1)
Common Clauses in Contracts
66(4)
Conclusion
70(2)
Chapter 5 Business Entities
72(23)
Introduction
72(1)
Liability
73(1)
Tax Considerations
74(1)
Formation and Start-Up Costs
75(1)
Ongoing Responsibilities
75(1)
Sole Proprietorships
76(2)
Partnerships
78(5)
Corporations
83(3)
Limited Liability Companies
86(2)
Social Enterprises: Benefit Corporations and Low-Profit Limited Liability Companies
88(2)
Not-for-Profit Corporations
90(3)
Conclusion
93(2)
Section III: Managing Finance 95(62)
Section III Introduction
97(1)
Meet Sofia Garcia
98(3)
Chapter 6 Budgets
101(8)
Who Needs a Budget?
101(1)
What Kinds of Budgets Are Needed?
102(1)
When Are Budgets Appropriate?
102(3)
How Do You Create a Budget?
105(1)
Why Are Budgets Important for Artists?
106(3)
Chapter 7 Financial Terminology
109(19)
Income Statement
110(9)
Balance Sheet
119(4)
Taxes
123(4)
Conclusion
127(1)
Chapter 8 Personal Finance and Savings
128(14)
Savings Vehicles: Savings and Checking Accounts
128(2)
Retirement Vehicles: IRA, Roth IRA, SEP-IRA, Individual (Solo), and Corporate Plans
130(3)
Planning for Now and Later: Compound Interest and Time Value of Money
133(2)
X-Ray
135(7)
Chapter 9 Managing Your Money for the Future
142(10)
Investing Basics and Principles
143(5)
Building a Team
148(2)
The Link Between Your Art and Your Life
150(1)
Take Charge of Your Financial Present and Future
151(1)
Chapter 10 Emergency Preparedness
152(5)
Location
153(1)
Record Keeping
154(1)
Insurance
155(1)
Emergency Grants
155(2)
Section IV: Marketing 157(54)
Section IV Introduction
159(2)
Chapter 11 Marketing Principles and Strategies
161(15)
Understanding Your Work and Your Place in the Market
161(2)
Understanding Your Audience
163(4)
Establishing Short-and Long-Term Goals
167(5)
Branding
172(4)
Chapter 12 Marketing Tools and Resources
176(25)
Marketing Strategy Breakdown: Tools
176(22)
Creating a Marketing Budget
198(3)
Chapter 13 Pricing Your Art
201(10)
Pricing for Visual Artists
202(3)
Pricing for Performing Artists
205(3)
Pricing for Literary Artists
208(3)
Section V: Fundraising 211(57)
Section V Introduction
213(2)
Chapter 14 The Fundraising Landscape and Terminology
215(9)
Some Further Definitions
217(7)
Chapter 15 Individual Giving, Crowdfunding, and Corporate Sponsorship
224(16)
A Note on Networks
225(3)
Engaging Your Network for Individual Giving
228(3)
Crowdfunding
231(4)
Events
235(2)
Corporate Support
237(3)
Chapter 16 Grant Research and Writing
240(18)
Prospecting
240(4)
Applying
244(9)
Reporting
253(1)
Moving Forward (If You Are Rejected)
254(1)
Some Additional Tips
255(1)
Key Takeaways for Grant Applications
256(2)
Conclusion: Pulling It All Together
258(10)
The Power of Collaboration
260(3)
Openness to Creative Opportunities
263(1)
Perseverance
264(2)
Acknowledgments
266(2)
Index 268
New York Foundation for the Arts has been providing essential services to artists in all disciplines since 1971. With more than forty years of institutional experience in arts education, NYFA brings an authority and legitimacy unmatched by any single author. NYFA is based in Brooklyn, New York. Visit their website at www.nyfa.org.