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Public Affairs Techniques for Business 2nd Revised edition [Spiral bound]

  • Formatas: Spiral bound, 200 pages, aukštis x plotis: 297x210 mm
  • Išleidimo metai: 01-Oct-2011
  • Leidėjas: Thorogood
  • ISBN-10: 1854187694
  • ISBN-13: 9781854187697
Kitos knygos pagal šią temą:
Public Affairs Techniques for Business 2nd Revised editionDidesnis paveikslėlis
  • Formatas: Spiral bound, 200 pages, aukštis x plotis: 297x210 mm
  • Išleidimo metai: 01-Oct-2011
  • Leidėjas: Thorogood
  • ISBN-10: 1854187694
  • ISBN-13: 9781854187697
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781854187697.html
Raktažodžiai:
This is an expert guide to effective public affairs in a fast-changing business environment. Public affairs techniques enable businesses to steer a way around an imminent disaster or alert policy-makers that something must be done to minimise its effect. Public Affairs can also help you avoid possible crises in the first place. Furthermore, public affairs is now an essential component of any successful company's strategy for communicating effectively and protecting market share. This Report shows in practical terms how you can counter potential threats to your business through a professionally structured and implemented public affairs campaign. Today's successful companies recognise that in order to survive and prosper a comprehensive and disciplined approach to public affairs is no longer just a useful asset, it is an absolute necessity.
About the author vii
Introduction 1(6)
So, words and what they mean in this area is key!
2(5)
1 Public Affairs - The Importance To The Business World
7(8)
Public affairs - its context in successful business
9(1)
Public affairs issues are now international
10(1)
International intelligence
11(1)
Avoiding trouble
12(1)
Vital building blocks
13(1)
Reaching business goals
13(2)
2 The Importance Of The Public Affairs Programme
15(8)
Anticipate threats
16(1)
Identify supporters
17(1)
Set the agenda
17(1)
Share agendas
17(1)
Time waits for no man
18(1)
Find a trade catalyst
18(1)
Go it alone
19(1)
A changing environment
19(1)
The importance of timeliness
20(3)
3 Issues Management
23(16)
Ahead of the game
25(1)
Issues management step-by-step
26(2)
Intelligence needs
28(1)
The agreed position
28(1)
Political processes
29(1)
Deliver the message!
30(1)
Issues research is vital
31(1)
Think about communication
32(1)
Be innovative!
33(2)
People to do the job
35(1)
Issues to mull over
36(3)
4 Threats And Issues In A Public Affairs Context
39(10)
How issues develop
40(1)
The variety of threats and issues
41(1)
So where do threats and issues come from?
42(2)
Groups to watch!
44(1)
Enabling legislation
45(1)
Know the enemy!
46(1)
Discovering what might be going on!
47(2)
5 Understanding What To Do And Preparing For War
49(6)
A chapter in three words - Do It Now!
50(1)
What is it all about?
51(1)
The people
51(1)
Parlez-vous?
52(1)
Others can help
53(1)
The intelligence system
53(2)
6 Audience Management
55(10)
Do your research NOW!
56(1)
Get in first!
57(1)
Not just politicians are important
58(1)
Categorise and be flexible!
58(1)
Vital issues to consider
59(1)
Early warning systems
60(1)
Key factors to watch for!
60(1)
Data collection
61(1)
Trade associations
62(3)
7 The Role Of Consultants
65(4)
8 The Importance Of Alliance Building
69(4)
Always argue positively
70(3)
9 Background Briefings And Position Papers
73(6)
Be versatile!
74(1)
Vital rules for briefings
74(1)
Make the most of your work
75(1)
Gain maximum circulation
76(3)
10 Low-Level Activity
79(6)
The principle of grassroots work
80(1)
The importance of political staff
81(1)
Interact with others!
82(3)
11 Political Systems - The Importance Of Sound Appreciation
85(10)
View enough but not too much
86(1)
Be flexible!
87(1)
Europe
87(2)
When to intervene
89(1)
Where laws come from
89(1)
Where to make the contact
90(1)
Lobby management preparation
91(1)
Establish key relationships!
92(1)
Making the move
92(3)
12 The Creation Of The Political Message
95(8)
Making it relevant
96(1)
Political timetables
97(1)
Research
98(1)
What do the target groups think?
99(1)
Consequences to consider
100(3)
13 The People To Involve In Issues Management
103(4)
14 Techniques For Proactive Campaigns
107(18)
Objectives
108(1)
Strategy considerations
109(3)
The key elements of a campaign
112(2)
The vital questions to consider
114(1)
Media relations
114(1)
Alliances and coalitions
115(2)
Lobby management
117(1)
The key times
118(1)
Important matters to resolve
118(2)
Key areas to get right!
120(1)
Things to consider afterwards!
121(1)
The main guidelines
122(3)
15 Where Pr And The Other Bits Fit In
125(8)
Planned PR programmes
126(1)
How PR can help
127(1)
Getting the most from the media
128(2)
And don't forget the others in the media!
130(1)
... and the mail
130(1)
The party conferences
130(1)
Is anybody there?
131(2)
16 Choosing External Agencies To Support You
133(6)
The fundamental checklist
135(4)
17 An Imaginary Public Affairs Example
139
The case
140(1)
So what do you do now?
141(2)
The plan
143(3)
Integration
146(2)
The importance of internal work
148(1)
Finally
149
Peter Wynne-Davies was Public Affairs Manager for BT and Head of Corporate Relations for the Post Office. He was involved in a number of international ventures for BT and played a major role in getting both organisations to plan for developments in Europe and in the UK as a result of devolution. Peter is now a public affairs consultant and writer on political and business matters.