Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters public relations - is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?
PRs massive impact on groups, society, or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the fields most profoundly important issues. This provocative book will assist scholars and advanced students in public relations and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.
| Acknowledgements |
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ix | |
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1 | (7) |
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2 PR and individuality: `Roots and beginnings' |
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8 | (19) |
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8 | (2) |
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10 | (13) |
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PR's roots are in the individual |
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23 | (4) |
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3 PR, and the inner and exterior lives of individuals |
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27 | (15) |
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Why does the inner life of the individual matter to PR? |
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27 | (1) |
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PR and interior experience: points of contact |
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28 | (14) |
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4 PR, power and neuroscience |
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42 | (17) |
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PR and power: common origins |
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42 | (4) |
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46 | (3) |
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PR and a neuroscience of power-holding |
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49 | (4) |
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PR, neuroscience and subordination |
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53 | (2) |
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55 | (4) |
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5 PR's future: science and the mind |
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59 | (16) |
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The private mind and public complexity |
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59 | (5) |
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The mind's desire to be `individual' |
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64 | (1) |
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65 | (1) |
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66 | (2) |
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Intervening in the mind: PR and cognitive science |
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68 | (7) |
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6 Choice's infinite variety |
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75 | (19) |
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75 | (3) |
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Ethical and moral challenges of PR-mediated choice |
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78 | (5) |
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The moment of choosing and what PR does |
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83 | (6) |
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PR enriches individual choice -- for now |
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89 | (5) |
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7 Expanding individuality: from human to machine |
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94 | (15) |
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94 | (1) |
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95 | (3) |
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98 | (6) |
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Future factors: machine to individual PR |
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104 | (5) |
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8 Machine individuality and machine to machine PR |
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109 | (13) |
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Machine consciousness and PR |
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111 | (4) |
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The face of machine to machine PR |
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115 | (4) |
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119 | (3) |
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9 PR and the fate of individuality |
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122 | (13) |
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123 | (2) |
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Accepting hybrid individuality |
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125 | (1) |
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Engaging with artificial consciousness |
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126 | (2) |
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Using individuality to preserve a public sphere |
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128 | (3) |
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Make-believe and making belief |
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131 | (4) |
| Index |
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135 | |
Simon Moore is Senior Lecturer at Bentley College, USA where he specializes in public affairs, issues and risk management, crisis planning, developing new business proposals and environmental communication. He has published, presented and consulted in Britain, Canada and the United States and is the author of several books.
