(Išleidimo metai: 31-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040320686)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Daugiau...
(Išleidimo metai: 31-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040320624)
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news...Daugiau...
Serija: Routledge Advances in Internationalizing Media Studies
(Išleidimo metai: 20-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040328613)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Daugiau...
Serija: Routledge Advances in Internationalizing Media Studies
(Išleidimo metai: 20-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040328583)
This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the vol...Daugiau...
(Išleidimo metai: 05-Mar-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040325711)
With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate co...Daugiau...
(Išleidimo metai: 05-Mar-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040325681)
With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate co...Daugiau...
(Išleidimo metai: 28-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040308196)
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns....Daugiau...
(Išleidimo metai: 28-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040308172)
The third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns....Daugiau...
(Išleidimo metai: 19-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040314807)
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitione...Daugiau...
(Išleidimo metai: 19-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040314791)
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitione...Daugiau...
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a...Daugiau...
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a...Daugiau...
(Išleidimo metai: 04-Feb-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040308288)
Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This ha...Daugiau...
(Išleidimo metai: 04-Feb-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040308271)
Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This ha...Daugiau...
(Išleidimo metai: 14-Jan-2025, EPUB+DRM, Leidėjas: Advantage Media Group, ISBN-13: 9781642256901)
The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawi...Daugiau...
(Išleidimo metai: 08-Jan-2025, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040317082)
This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in todays rapidly evolving landscape. It has a repositor...Daugiau...
(Išleidimo metai: 08-Jan-2025, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040317075)
This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in todays rapidly evolving landscape. It has a repositor...Daugiau...
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more mult...Daugiau...
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more mult...Daugiau...
(Išleidimo metai: 27-Dec-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040156025)
This volume centers on the relationship between media and crisis communication, the need to address which has only been heightened by the recent experience of COVID-19 and the needs for public health crisis communication.With multiple voices and mult...Daugiau...
