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Qualitative Research Using Social Media [Minkštas viršelis]

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, (Zayed University, Abu Dhabi, United Arab Emirates)
  • Formatas: Paperback / softback, 204 pages, aukštis x plotis: 246x174 mm, weight: 520 g, 5 Tables, black and white; 4 Line drawings, black and white; 69 Halftones, black and white; 73 Illustrations, black and white
  • Išleidimo metai: 29-Mar-2022
  • Leidėjas: Routledge
  • ISBN-10: 0367333473
  • ISBN-13: 9780367333478
Kitos knygos pagal šią temą:
Qualitative Research Using Social MediaDidesnis paveikslėlis
  • Formatas: Paperback / softback, 204 pages, aukštis x plotis: 246x174 mm, weight: 520 g, 5 Tables, black and white; 4 Line drawings, black and white; 69 Halftones, black and white; 73 Illustrations, black and white
  • Išleidimo metai: 29-Mar-2022
  • Leidėjas: Routledge
  • ISBN-10: 0367333473
  • ISBN-13: 9780367333478
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780367333478.html
Raktažodžiai:
Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s).

Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean.

Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.

Recenzijos

''An indispensable guide for those who want to learn about, and practically undertake, qualitative social media research of popular platforms.'' Professor Per Ledin, Södertörn University and author of Doing Visual Analysis, From Theory to Practice

"Bouvier and Rasmussen provide an informative, clearly written and indispensable guide for readers investigating social media data or contemplating doing so. A welcome handbook for all research methods courses that seek to remain informed and up to date." Paul Cobley, Professor in Language and Media, Middlesex University

Acknowledgments ix
1 Introduction
1(1)
Asking questions about social media
1(1)
Social media and voices from below
2(4)
Nodes and echo chambers
6(1)
The power of algorithms
7(3)
Affective communities
10(3)
Influencers
13(1)
The ephemeral nature of social media use
14(3)
Social media and news
17(3)
The ethics of researching social media
20(1)
Consent and information
21(1)
Confidentiality and anonymity
22(1)
Opportunities and limitations for social research
23(1)
So what do we use?
23(2)
2 Qualitative content analysis: text and speech-based material
25(14)
Introduction
25(1)
Qualitative content analysis: meaning making and text
26(2)
Fitting QCA into the research process
28(1)
The research design phase
29(3)
Organizing and analysis of data
32(5)
Presentation of results
37(2)
3 Qualitative visual content analysis
39(19)
Introduction
39(1)
History and current research
40(3)
Defining and working with key theoretical concepts
43(2)
Research design and preparation
45(2)
Questions of data collection and generalization
47(2)
Coding frame and examples of analytical tools
49(7)
Presentation of results
56(2)
4 Analyzing social media language with critical discourse analysis
58(21)
Introduction
58(1)
What is CDA?
59(2)
Why word choice is political
61(2)
How words suggest models of how the world works
63(1)
How to do CDA
63(4)
Revealing the scripts or `doings' of discourse
64(3)
Summary
67(1)
Participants
67(1)
Actions
67(1)
Doing a project with CDA: fitness influencers on Chinese Weibo
67(1)
Research question
68(1)
Literature review
68(1)
Choosing and gathering data
69(1)
The analysis
70(8)
Being independent
70(1)
Choice
70(4)
Self-management
74(1)
Striving
75(2)
Consuming Western products
77(1)
Drawing conclusions
78(1)
5 Multimodal critical discourse analysis
79(1)
Introduction
79(5)
` What is MCDA?
84(1)
Visual communication involves choices
85(1)
The choices we make are political
85(1)
How choices tell bigger stories about the world
86(1)
Codification and classification
87(1)
How to do MCDA
88(6)
Revealing the scripts or `doings' of discourse
88(1)
Analyzing participants
88(2)
Analyzing actions
90(2)
Shaping viewer engagement
92(1)
Personal address
92(1)
Perspective
93(1)
Distance
94(1)
Settings in images
94(1)
Images in compositions
94(1)
Images can create hierarchies
95(1)
Images can be coordinated
95(1)
Doing a project with MCDA: fitness influencers on Chinese Weibo
95(1)
Research question
96(1)
Literature review
97(1)
Choosing and gathering data
98(1)
The analysis
98(4)
A decontextualized world
99(1)
Coordinated life domains
99(3)
The people and actions in the images
102(1)
Drawing conclusions
102(1)
6 Multimodal narrative analysis of video clips
103(32)
Introduction
103(1)
Telling stories about the world
103(1)
Film clips and models of the world
104(1)
Identifying the discursive scripts in film clips
105(2)
Participants
106(1)
Social action and social interactions
106(1)
Settings
107(1)
Language, narration, and captions
107(1)
The stages in film clips
107(1)
The problem-solution structure
108(5)
Recounting events
113(6)
Projection narratives: possible worlds
119(9)
Projection sequence in the fitness influencer clip
128(2)
Doing a research project using film clips as data
130(1)
Creating a literature review
130(2)
Gathering and managing the data
132(1)
Carrying out the analysis
133(1)
Presenting the findings
133(1)
Drawing conclusions
134(1)
7 Online ethnography
135(15)
Introduction
135(1)
A brief history of online ethnography
136(3)
Current research areas and case studies
139(2)
Planning an online ethnography
141(2)
Combining research materials and methods
143(2)
Archival, elicited, and field note data
144(1)
Different degrees of researcher participation
144(1)
Writing up and presenting ethnographic findings
145(5)
8 Focus group interviews
150(22)
Introduction
150(1)
History and current research
151(2)
The purpose of focus group research
153(2)
Developing themes and research questions
155(2)
Selecting and reaching informants
157(4)
Creating an interview guide
161(3)
Different types of interview questions
162(2)
Online spaces for conducting interviews
164(3)
Asynchronous online focus groups
165(1)
Synchronous online focus groups
166(1)
Transcription
167(2)
A nalyzing focus groups
169(1)
Presenting results
170(2)
9 Conclusion
172(4)
Situating the book: social media data in media and communication studies
172(1)
Qualitative methodology in an evolving world
173(1)
The book in relation to big data and quantification
173(1)
The value of case study research
174(1)
Coda
175(1)
Bibliography 176(24)
Index 200
Gwen Bouvier is a professor at the Institute of Corpus Linguistics and Applications, Shanghai International Studies University, China. Her main research interest is digital communication, specifically civic debate and activism on social media. Professor Bouvier's publications have drawn on critical discourse analysis, multimodality based on social semiotics, and online ethnography. She is the Associate Editor for the journal Social Semiotics.

Joel Rasmussen is a senior lecturer in the School of Humanities, Education and Social Sciences at Örebro University, Sweden. His research focuses on how communication processes shape responsibilities and measures regarding risk and health in organizations and society. He is interested in how public sector institutions are refashioning identity through social media. His work is published in international journals such as Human Relations, Discourse & Communication, Safety Science, PLoS ONE, and others.