'Reinventing the Heartland arrives at the exact moment when the hierarchy of US cities and metros is being reshuffled by macro forces and mega investments. Lalla's action plan is rooted in new economic realities which, if embraced and amplified, have the potential to transform lives and places.' * BRUCE KATZ, Co-Author of The New Localism * 'A fascinating story of the bottom-up revival happening in cities across America. Steeped in his own experience in Tulsa's incredible reinvention, Lalla provides THE PLAYBOOK for building a more prosperous and inclusive innovation economy.' * RICHARD FLORIDA, New York Times bestselling author of The Rise of the Creative Class * 'A gripping read about how to make progress in America. Lalla challenges American cities to work across sectors and harness tech to create good jobs to ensure opportunity extends far and wide. Reinventing the Heartland is essential for anyone interested in inclusive growth in times of rising inequality.' * DARREN WALKER, President of the Ford Foundation * 'An inspirational blueprint for the future of the American Heartland. Lalla's vision for transforming Tulsa into a tech hub offers a fresh, actionable strategy for cities looking to escape the cycle of economic decline. By focusing on inclusive growth and leveraging local strengths, this book shows how communities can create opportunities that benefit everyone.' * MATT SIGELMAN, President of The Burning Glass Institute * 'Economic development leaders need to read this book! A post-COVID playbook for inclusive growth, Reinventing the Heartland rings true even for big cities like Chicago which are also working to enhance their tech economies.' * SAMIR MAYEKAR, Former deputy mayor of Chicago * 'Get out your highlighter and notepad because Reinventing the Heartland offers an information-packed, clear-eyed, and supremely readable how-to on investing in cities. Lalla's insights on growing a tech-fueled economy make this book essential for planners, civic leaders, and social scientists across the country.' * MARY PATTILLO, Professor of Sociology at Northwestern and author of Black on the Block * 'Lalla offers an invaluable proof of concept for what it takes to drive strong regional growth. For all those helping to create the quality jobs of the future, Reinventing the Heartland is for you!' * MARIA FLYNN, President and CEO of Jobs for the Future * 'Nicholas Lalla has written a powerful book--powerful in the way it chronicles Tulsa's journey to modernize its economic base and even more powerful in the way it charts a path forward for other Heartland cities. Reinventing the Heartland represents a critical map to inclusive prosperity across the region where the nation's future will be decided.' * HENRY CISNEROS, Former U.S. Secretary of Housing and Urban Development * 'Technology, demographics, climate change, and globalization are re-ordering our personal lives, but also the competitiveness of cities. Civic leaders need to bring a curiosity, a nimbleness, and an appetite for risk--not simply protect the status quo--if their community is going to thrive. Reinventing the Heartland brilliantly captures these challenges...it is a must read for anyone that cares about the future of their community.' * TOM MURPHY, Former mayor of Pittsburgh *