This book discusses current trends, challenges, and opportunities in the fields of business, hospitality, and tourism, particularly in Eastern Europe. Featuring selected papers presented at the second annual Modern Trends in Business Hospitality and Tourism International Conference held in Cluj-Napoca, Romania in 2022, this book explores sustainable business (re)modelling in various fields including hospitality and tourism from managerial, marketing, financial, and information technology & communications (IT&C) points of view. Topics include changing dimensions of modern business and hospitality post-COVID; business challenges and opportunities during crises; modern customer experiences; human capital leadership & organizational behavior, and investment financing in post-COVID-19 recovery.
1. Income Inequality and Human Capital Acquisition. What Is the Role of
Educational Institutions?- 2. Managing Careers. Meanings and Trends for
Bachelor Business Administration Students.- 3. Responsive Design Thinking:
Transitioning from Human-Centered to a Planetary-Centric Approach to
Innovation. Principles and Perspectives.- 4. Social Enterprises Response to
COVID-19 The Case of Romania.- 5. Top Three Negotiation Tactics. Does
Gender or Workplace Influence the Preference for Negotiation Tactics?-
6. Pricing Approaches on Airbnb. The Case of 2020 New Listings in Porto.-
7. Linking Destination Competitiveness to Performance. An Analytical
Perspective.- 8. The Relationship Between Tourism Destination Image and
Loyalty: A Multidimensional Approach.- 9. Exploring Relevant Factors
Influencing Guests Satisfaction: Case Study - 4* and 5* Hotels in Mamaia.-
10. Digital Nomad Tourism: The Experience of Living at the Destination.-
11. Smart City, Smart Tourism.- 12. Exploratory Research on Using NFT for
Selling Digital Art.
Adina Letiia Negrua is Professor and ERASMUS Departmental Coordinator at the Faculty of Business, Babe-Bolyai University of Cluj-Napoca, Romania. Her fields of expertise are intercultural management, hospitality and hotel management. She has published 19 books and chapters and over 70 articles in various journals and has presented over 80 papers at various national and international conferences and symposia covering topics related to sustainability and innovation in tourism, cultural tourism, and entrepreneurship.
Monica Maria Coro is Associate Professor in entrepreneurship, international tourism, and organisational behaviour at the Faculty of Business, Babe-Bolyai University of Cluj-Napoca, Romania. Her research covers topics related to destination management organisations, sustainable tourism, rural tourism, entrepreneurship, and SMEs and adds up to over 80 articles published in national and international conferences and reputable journals and books.
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