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El. knyga: Reporting Public Opinion: How the Media Turns Boring Polls into Biased News

  • Formatas: PDF+DRM
  • Išleidimo metai: 31-Jul-2021
  • Leidėjas: Springer Nature Switzerland AG
  • Kalba: eng
  • ISBN-13: 9783030753504
  • Formatas: PDF+DRM
  • Išleidimo metai: 31-Jul-2021
  • Leidėjas: Springer Nature Switzerland AG
  • Kalba: eng
  • ISBN-13: 9783030753504

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This book is about how opinion polls are reported in the media. Opinions polls are not reported in the media as unfiltered numbers, and some opinion polls are not reported at all. This volume demonstrates how opinion polls travel through several stages that eventually turn boring numbers into biased news in the media. The framework offered in this book helps to understand how some polls end up in the news coverage, and which systemic biases abound in the news media reports of opinion polls. In the end, a change narrative will be prominent in the reporting of opinion polls which contributes to what the general public sees and shares. The findings cover journalists, politicians, experts and the public, and how they all share a strong preference for change. 


1 Bringing Public Opinion to the Public: From Polls to Media Coverage
1(12)
1.1 From Numbers to News
1(7)
1.2 Outline of the Book: What You Will Find
8(1)
1.3 Limitations: What You Will Not Find
9(1)
1.4 Concluding Remarks
10(1)
References
11(2)
2 The Four Steps of Poll Coverage: Creating, Selecting, Reporting and Responding
13(14)
2.1 Who Cares About Which Polls?
14(1)
2.2 From Questions to Opinions: Four Activities
15(5)
2.2.1 Creating a Poll
16(4)
2.2.2 Selecting, Reporting, and Reacting
20(1)
2.3 A Common Framework for All Steps
20(4)
2.4 Concluding Remarks
24(1)
References
25(2)
3 Explaining How Media Outlets Select Opinion Polls: The Role of Change
27(26)
3.1 Opinion Polls as News
28(4)
3.2 Studying Opinion Polls in Denmark and the United Kingdom
32(4)
3.3 Operationalisations of Change in Opinion Polls
36(4)
3.4 Linking Opinion Polls to News Articles: Leaving Everything to Change?
40(2)
3.5 How Change Matters for the Selection of Polls
42(4)
3.6 Is the Significant Change Insignificant?
46(1)
3.7 Concluding Remarks
47(2)
References
49(4)
4 Characteristics of Opinion Poll Reporting: Creating the Change Narrative
53(30)
4.1 Reporting About Opinion Polls
54(2)
4.2 Methodological Considerations in Poll Reporting
56(5)
4.3 Measuring Change Narratives and Methodological Considerations
61(3)
4.4 Reporting Change, Rather Than Statistical Uncertainty?
64(7)
4.5 A Systematic Look at the Reporting of Methodological Details
71(6)
4.6 Concluding Remarks
77(1)
References
78(5)
5 Reactions and Implications: How Do the Elite and the Public Respond to Polls?
83(26)
5.1 Biased Responding to Polls
84(2)
5.2 The Bandwagon Effects of Opinion Polls
86(2)
5.3 Three Ways of Responding: Quotes, Shares and Retweets
88(16)
5.3.1 Elite Comments, Reactions and Quotes in the Danish Poll Coverage
89(6)
5.3.2 Sharing the Poll-Related News of the Guardian
95(4)
5.3.3 Retweeting Poll Related Information
99(5)
5.4 Concluding Remarks
104(1)
References
105(4)
6 Alternatives to Opinion Polls: No Polls, Vox Pop, Poll Aggregators and Social Media
109(14)
6.1 No Polls
110(2)
6.2 Vox Pops
112(1)
6.3 Poll Aggregators
113(1)
6.4 Social Media
114(1)
6.5 Comparing the Alternatives
115(2)
6.6 Media Reporting of Alternatives
117(2)
6.7 Concluding Remarks
119(1)
References
120(3)
7 Conclusion: How the Media Could Report Opinion Polls
123
7.1 Understanding Opinion Polls in the Media
124(2)
7.2 Democratic Implications: Change We Believe In?
126(4)
7.3 Future Work
130(3)
7.4 Final Conclusions
133(1)
References
133
Erik Gahner Larsen is Senior Scientific Adviser at the Conflict Analysis Research Centre, University of Kent, UK. He has conducted multiple research projects on the coverage of opinion polls in the media, and his research has been published in journals such as the British Journal of Political Science and The International Journal of Press/Politics.





Zoltįn Fazekas is Associate Professor of Business and Politics, with focus on quantitative methods in the Department of International Economics, Government and Business at the Copenhagen Business School, Denmark. His research is at the intersection of electoral behavior, psychology, and communication; it has been published in the American Journal of Political Science, Political Communication, and the Journal of Communication, among others.