You never get a second chance to make a first impression but its amazing how many so-called professionals play fast and loose with their reputations. Its no longer down to word-of-mouth the worldwide web spreads information round the world in seconds. If youre in business you need take the steps that will protect your reputation as well as taking advantage of the means to enhance it. If you have staff, clients and suppliers, youll also want to be aware of what they are saying about you and educate them to be effective marketers for your business. This book will give you lots of practical things you can do to plan, promote and protect your reputation.
Peter Roper is the Family Businessman. As a serial entrepreneur he has first-hand experience of what happens when you get it right AND what happens when you get it wrong! As a sought-after keynote speaker, he has spoken in front of more than 500,000 people across several countries. Discover more at www.familybusiness practice.com
Lesley has written since she was a child, and professionally since 1981. Her books show her dual career path as a human resources manager and management trainer as well as a commercial copywriter.
She says, Im one of those anal people who can spot a typo at 100 paces! I believe that information should not be dry and dusty, and reading non-fiction should be as engaging as conversation.
Lesley writes in two areas management development and writing to market a business reflecting her background.
