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El. knyga: Researching Discourse in Business Genres: Cases and Corpora

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  • Formatas: PDF+DRM
  • Serija: Linguistic Insights 152
  • Išleidimo metai: 13-Jun-2012
  • Leidėjas: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Kalba: eng
  • ISBN-13: 9783035103809
  • Formatas: PDF+DRM
  • Serija: Linguistic Insights 152
  • Išleidimo metai: 13-Jun-2012
  • Leidėjas: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Kalba: eng
  • ISBN-13: 9783035103809

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The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.

Recenzijos

«The findings drawn from this volume are valuable to both scholars and businessmen interested in becoming more knowledgeable about communication strategies in the workplace among co-workers and also between management and employees. It is also useful to teaching practitioners to make their teaching more comprehensive by providing guidelines for other genres not frequently included in their teaching curricula. This collection represents therefore a commendable effort that has been carried out and it deserves to be praised and recommended.» (Carmen Piqué-Noguera, Ibérica 26, 2013)

Researching Discourse in Business Genres: Cases and Corpora 7(8)
Paul Gillaerts
Elizabeth de Groot
Sylvain Dieltjens
Priscilla Heynderickx
Geert Jacobs
Section 1 Internal Discourse
Email Use in a Belgian Company: Looking for the Hybridity of the Genre
15(18)
Paul Gillaerts
Politeness and Gender in Belgian Organisational Emails
33(20)
Nadine Van den Eynden Morpeth
Working with Genre Systems: Accommodating Multiple Interests in the Construction of Organisational Texts
53(20)
Stephen Bremner
Section 2 Executive Discourse
Dear Worker: A Corpus Analysis of Internal CEO Letters
73(24)
Berna Hendriks
Margot van Mulken
Genres at the Top: Leadership, Management and Genre
97(18)
Birgitte Norlyk
From `Communities of Practice' to `Communities of Learning': Interdiscursivity in Changing Corporate Priorities
115(26)
Janet Bowker
Section 3 Organisational Discourse
Who's to Blame? Attribution in English Earnings Press Releases Originating in the Netherlands, the United States and Russia
141(22)
Elizabeth de Groot
Downplaying the Downturn: A Critical Analysis of Interdiscursivity in Earnings Calls
163(18)
Belinda Crawford Camiciottoli
German and English Corporate Mission Statements as Hybrid Internal/External Communication: Expressions of Competence and HR Competencies
181(30)
Heidi Verplaetse
Birgitta Meex
Notes on Contributors 211
Paul Gillaerts is Professor at the Department of Applied Language Studies at Lessius Antwerp. Elizabeth de Groot is Assistant Professor in the Department of Business Communication Studies at Radboud University Nijmegen. Sylvain Dieltjens is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp. Paul Heynderickx is Assistant Professor at the Department of Applied Language Studies at Lessius Antwerp. Geert Jacobs is Associate Professor at the Department of Linguistics at Ghent University.