In an era where digital transformation often feels like a race to outpace disruption, Resurgent reminds us that true resilience comes from aligning technological progress with purpose. Birkinshaw and Fallon show that established companies can thrive not by clinging to the past, but by embracing change as a force for good creating value not just for shareholders, but for society and the planet. A must-read for leaders determined to be net positive in the digital age. -- Paul Polman * business leader, investor, philanthropist * Resurgent offers a masterful analysis of the challenges and opportunities presented by digital transformation, and a comprehensive guide on how established organizations can harness the power of digital disruption to emerge stronger and more competitive. For organizations facing the relentless pace of technological change, Resurgent is an invaluable resource and a roadmap to navigating its complexities with confidence and agility. -- Pascal Finette * founder and CEO, be radical * In these tumultuous times, Birkinshaw and Fallon give us a roadmap for understanding how to harness the opportunities created by digital transformation. In it, they have a particular message for incumbent firms: AI doesnt have to be a death sentence, but it will require business model innovation and not just technological adaptation. -- Sarah Kaplan * Professor of Strategic Management at the University of Torontos Rotman School of Management * Amidst all the change and disruption, Resurgent tells a story of optimism and resilience. It is possible for incumbents to respond successfully to disruption and the book provides a clear roadmap on how to do it with real examples to back up its ideas and recommendations. This wonderful book should be required reading for any senior executive whose industry or company is facing disruptive change. -- Costas Markides * Professor of Strategy and Entrepreneurship and holder of the Robert Bauman Chair in Strategic Leadership, London Business School * Resurgent is not only a cracking read but a valuable leadership guide on how to embrace change and transform even the most traditional of businesses. Building on years of practical experience, it provides pragmatic advice that will resonate with anyone who has been at the helm of an organization in a constantly changing environment. -- Christine Hodgson * Chair, Severn Trent Plc * In todays turbulent times, this book offers welcome advice for senior leaders everywhere. It is an important reminder that all companies, including industry leaders like Royal Bank of Canada, despite huge benefits of scale and incumbency, cannot take our success for granted. We need to have the humility to ask, what are we missing? And we need to have the courage to respond in a bold and agile way. -- Doug Guzman * Deputy Chairman, Royal Bank of Canada * How do industry incumbents embrace digital transformation? How do you simplify your business and serve your customers better? Where do you place your big bets and embrace new business models? How do you tell a compelling story through often challenging times? And how do you lead when there is so much internal resistance to change? With compelling data, case studies and personal stories, Birkinshaw and Fallon show how established companies can fight back and win through an age of digital disruption. As we all embrace the new age of AI, this essential road map to survival could not be more timely. -- Gavin Patterson * former CEO, BT Group plc and former Chief Revenue Officer, Salesforce. * Resurgent dispels the myth that disruption inevitably dooms established firms, revealing how incumbents can leverage their strengths and adaptability to succeed. With candid stories and a roadmap for confident digital transformation, this book is a must-have for business leaders, consultants, and students. -- Doug Murphy * former President and CEO, Corus Entertainment *
