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Retail 101: The Guide to Managing and Marketing Your Retail Business [Minkštas viršelis]

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  • Formatas: Paperback / softback, 272 pages, aukštis x plotis x storis: 211x140x15 mm, weight: 399 g, 0 Illustrations
  • Išleidimo metai: 16-Jul-2014
  • Leidėjas: McGraw-Hill Professional
  • ISBN-10: 0071840141
  • ISBN-13: 9780071840149
Kitos knygos pagal šią temą:
Retail 101: The Guide to Managing and Marketing Your Retail BusinessDidesnis paveikslėlis
  • Formatas: Paperback / softback, 272 pages, aukštis x plotis x storis: 211x140x15 mm, weight: 399 g, 0 Illustrations
  • Išleidimo metai: 16-Jul-2014
  • Leidėjas: McGraw-Hill Professional
  • ISBN-10: 0071840141
  • ISBN-13: 9780071840149
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780071840149.html

YOU CAN COMPETE WITH THE BIG-BOX STORES!

Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way.

"The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail

"While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer

"If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA

Acknowledgments ix
Introduction xiii
Part I: Being Indie in a Big-Box World 1(60)
1 Standing Out among the Crowd
3(6)
Action Guide
6(3)
2 Stepping Outside Your Comfort Zone
9(12)
Habits of Successful Retailers
14(5)
Action Guide
19(2)
3 Leaning on Outside Organizations
21(18)
Getting Involved with Outside Organizations
22(7)
Benefits That Organizations May Offer
29(4)
Action Guide
33(6)
4 Identifying Your Unique Store Story
39(22)
Creating an Inventory Assortment That Stands Out
41(3)
Unique Traits of Your Store
44(7)
General Interview Questions for Potential Employees
51(4)
Action Guide
55(6)
Part II: Practical Steps to Increase Your Store Visibility and Sales*
5 Sourcing Products Through Trade Shows and the Internet
61(28)
Benefits of Sourcing as a Retailer
62(8)
Working with Wholesalers
70(2)
Understanding the Value of Trade Shows
72(5)
Managing Orders Placed at Shows
77(3)
Using Online Sourcing Platforms
80(6)
Action Guide
86(3)
6 Buying for Customers Versus Yourself
89(18)
Understanding the Basics of Retail Math
90(5)
Introducing Customer Feedback for Inventory Management
95(4)
Using Point-of-Sale Software to Help Manage Inventory
99(3)
Action Guide
102(5)
7 Selling Your Products
107(26)
Introducing and Managing Store Events
108(9)
Highlighting Inventory Through Displays
117(6)
Using Modern Technology in Your Store
123(3)
Identifying Whether Mobile Commerce Matters
126(2)
Action Guide
128(5)
8 Applying Press and Marketing to Your Business
133(18)
Using E-mail to Communicate Store Messages
141(3)
Using the Internet as a Marketing Platform
144(2)
Resources Every Independent Retailer Should Know About
146(2)
Action Guide
148(3)
Part III: Making a Mark in the Economy 151(54)
9 Making Your Presence Online
153(24)
Embracing E-commerce
154(10)
Social Media in Today's Retail Marketplace
164(11)
Action Guide
175(2)
10 Taking Part in Shop-Local Initiatives
177(12)
Understanding Buy-Local Campaigns
178(5)
Finding Success Through Small-Business Saturday
183(2)
Introducing Commerce and Charity
185(1)
Action Guide
186(3)
11 A Crystal Ball for Independent Retailers
189(16)
The Future of Independent Retail
190(4)
The Future Beyond Technology
194(3)
When Retail Isn't in Your Future
197(3)
Parting Words from Jason Prescott
200(2)
Parting Words from Nicole Leinbach Reyhle
202(1)
Conclusion
203(2)
Appendix A: Resources for Independent Retailers 205(14)
Appendix B: Common Retail Terms and Definitions 219(18)
Noes 237(6)
Index 243
NICOLE LEINBACH REYHLE is the founder of Retail Minded, the nation's only retail lifestyle publication. She is also the cofounder of the Independent Retailer Conference. JASON A. PRESCOTT, CEO of JP Communications, Inc., is the innovator behind the top wholesale and manufacturer trade platforms TopTenWholesale.com and Manufacturer.com. He is the author of Wholesale 101.