Philanthropy is of increasing importance in modern society, yet the motivations and expectations of philanthropists appear little understood, either by those seeking funds or by those hoping that voluntary donations will help to bridge public sector funding gaps. Rich Expectations; why rich people give builds on over 20 years of research and two previous publications - Richer Lives in 2013 and Why Rich People Give in 2004 - to give an in-depth study of why and how the richer members of our society engage in philanthropy.
