Nir Kshetri explains [ key] technical terms in a language style that is easy to understand for the layman. [ All] parts of this book are easy to digest, easy to understand. -- Rosdiansyah Taga, The Surabaya Review of Books You need to know more about generative AI. Fortunately this book has everything you need in that regardnot only how the technology works, but also how it will transform key industries and functions. It's an amazing guide to an amazing new technology.' -- Thomas H. Davenport, Babson College, and MIT, USA; Author of All In on AI and The AI Advantage Nir Kshetri's book is a timely, insightful exploration of generative AI's transformative power. Well-written and indispensable, it covers foundational concepts, industry impacts, governance, and ethical issues, making it a must-read for anyone seeking to understand and leverage AI advancements responsibly. An essential read for researchers, professionals and enthusiasts alike. -- Yogesh K. Dwivedi, Swansea University, UK