This timely book investigates the rise and fall of Web3 and the metaverse, shedding light on how various factors have influenced this trajectory. Nir Kshetri delves into the inherent complexities of the metaverse, exploring competing technologies, external influences and the reactions of investors.
This timely book investigates the rise and fall of Web3 and the metaverse, shedding light on how various factors have influenced this trajectory. Nir Kshetri delves into the inherent complexities of the metaverse, exploring competing technologies, external influences and the reactions of investors.
Containing multidisciplinary practical insights, from technology, economics, and sociology, Kshetri expands on the transformative and disruptive impacts of the metaverse. He argues that despite the current deceleration in investment, these technologies hold immense potential to revolutionize economies, politics and the environment in the long term. Ultimately, this book illuminates the economic and social potential of augmented and virtual reality and identifies the opportunities and barriers to successful implementation.
The Rise of Web3 and the Metaverse is an essential read for students and researchers of disruptive technologies and AI, information systems, and the economics of innovation. Policymakers within NGOs, development institutions and government agencies will also find the insights presented here beneficial.
Contents1 History, current status, and key trends2 Key enabling technologies and innovations3 Economic and social impacts in the Global South4 Ethical, moral, and environmental issues5 Privacy violations, security breaches, and other threats6 Organizational and interorganizational processes, business models, and strategies7 Marketing: effects of immersive technologies, artificial intelligence, non-fungible tokens, and brain-computer interface8 Enablers, opportunities, and barriers9 Navigating the metaverse: policy, business, and future directions
Nir Kshetri, Professor of Management, Department of Management, The University of North Carolina at Greensboro, USA