Romance continues to stand as the most profitable literary genre and the second most read book category. The developments reshaping the conventions and marketing practices of popular fiction, both inside and beyond the books themselves, have affected the romance genre in specific ways that demand critical attention. This book brings together a collection of twelve chapters on postmillennial developments in contemporary popular romance fiction produced in different countries in order to prove how the genre, which has always been sensitive to customer demands and market trends, has continued to evolve accordingly. The chapters focus on how traditional formulae are being reshaped and adapted to meet readers expectations and market demands within this thriving transnational industry.
This collection studies new developments in postmillennial popular romance fiction. The book discusses romance in different countries and explores how the genre has always been sensitive to customer demands and market trends. The chapters focus on how traditional formulae are being reshaped to meet the needs of contemporary transnational markets.
| Introduction |
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Romantic Escapes in Contemporary Popular Romance Fiction |
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11 | (18) |
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Romance and Its Intertextual Fabric |
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Old-World Heroes and New-World Heroines in Post-Millennial Anglophone Romance Media |
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29 | (26) |
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Fifty Shades of Romance: The Intertextualities of Fifty Shades of Grey |
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55 | (20) |
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The Stuff of Which Fairy Tales Are Made: Royal Romance, Ordinariness, and Affectivity in the Literary Market |
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75 | (22) |
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Readers and the Market Always at heart |
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Nora Roberts's Boonsboro Empire: Boosting Business through Romance, Invigorating Romance with Affective Capitalism |
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97 | (24) |
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Carolina Fernandez Rodriguez |
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Marketplace Feminism? The Writing and Selling of Lisa Kleypas's Ravenels Series |
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121 | (26) |
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Romance Reading as Fandom in the Context of Convergence Culture |
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147 | (30) |
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Loving and Rebranding the Exotic |
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Rugby Romances and the Branding of New Zealand |
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177 | (26) |
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Constructing the Exotic Other: Paradise Discourse and Environmental Awareness in a Corpus of Popular Romance Fiction Novels |
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203 | (20) |
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Maria-Isabel Gonzalez-Cruz |
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Romance Novels in Postcolonial India: From Mills & Boon to Pageturn's Red Romance Series |
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223 | (22) |
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New Political and Genre Twists |
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L-bungaku, Oshigoto Shosetsu, and Wa-mama Shosetsu: Chick Lit in Contemporary Japanese Sociocultural Contexts |
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245 | (20) |
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Genre Bending and Blending in Malorie Blackman's Noughts and Crosses YA Series |
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265 | (26) |
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Painting Away Regrets, a Caribbean Antiromance |
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291 | (24) |
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| Contributors |
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315 | (4) |
| Index |
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319 | |
Irene Pérez-Fernįndez is a lecturer at the University of Oviedo, Spain. She specializes in contemporary British literature with a particular interest in Black British and Asian British women writers.
Carmen Pérez Rķu is a lecturer at the University of Oviedo, Spain. She specializes in contemporary literatures in English and film adaptation studies, with special attention to feminist film theory and media analysis.
