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El. knyga: Routledge Handbook of Political Campaigning

Edited by (Bournemouth University, UK), Edited by (American University, USA), Edited by (Pontifical Catholic University of Valparaķso, Chile), Edited by (Bournemouth University, UK), Edited by (Kristiania University College, Norway), Edited by (Bournemouth University, UK)
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The Routledge Handbook of Political Campaigning provides an essential, global, and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.

Offering a comprehensive analysis, the handbook is structured into seven thematic sections, including the campaign environment; rhetoric and persuasion; campaign strategies; campaign tactics and platform affordances; news and journalism; citizens and voters; and civil society. The chapters within each section reflect on the latest societal, technological, and cultural developments and their impact on campaigning, on democratic culture within societies, and on the roles that campaigns might play in both facilitating and impeding political engagement. Key trends and innovations are examined alongside case studies and examples from a range of nations and political contexts. Issues around trust and representation are further reflected in a focus on the wider campaigning environment and the rise in importance of grassroots and pressure groups, social movements, and movements that coalesce within digital environments.

The Routledge Handbook of Political Campaigning

is an essential resource for scholars, students, and practitioners in political communication, media and communication, elections and voting behavior, digital media, journalism, social movements, strategic communication, social media, and more broadly to democracy, sociology, and public policy.



The Routledge Handbook of Political Campaigning provides an essential, global and timely overview of current realities, as well as anticipating the trajectory and evolution of campaigning in the coming years.

Recenzijos

In an era of rapid technological transformation and fears for the future of democracy, this book provides a welcome and much-needed 360 account of change and continuity in contemporary political campaigning.

Rachel Gibson, University of Manchester, UK

"Campaigns are an integral part of political life in every single democratic country. Yet there are surprisingly few publications that attempt to take a comprehensive look behind the scenes. The Routledge Handbook of Political Campaigning has made a major contribution to this discussion by covering a wide range of different aspects and issues related to political campaigns.

Milo Gregor, Masaryk University, Czech Republic

Political campaigning is a lifeblood of every modern society including those that try to impede it. For that reason, the Routledge Handbook of Political Campaigning should top every political communication scholars wish list for the next few years to come. Not only do Darren G. Lilleker, Daniel Jackson, Bente Kalsnes, Claudia Mellado, Filippo Trevisan, and Anastasia Veneti offer a long-awaited, fresher perspective on political campaigning but their book uniquely offers three theoretical approaches, appropriate to our turbulent and trying times, but also relevant in broadening the conceptualization of this burgeoning research field.

Bruce Mutsvairo, Utrecht University, The Netherlands.

Introduction: 21st century political campaigning Part 1: The campaign environment 1. Political parties, interest groups and power
2. Network media logic revisited: How social media have changed the logics of the campaign environment
3. Polarization in online spaces: Distinguishing forms of polarized politics
4. European approach(es) to regulating targeted political advertising: Money, data, and more
5. Comparing political communication in election and routine times: Are campaign periods different? Part 2: Rhetoric and Persuasion 6. Populist rhetoric: Concepts, uses and contexts
7. Populism, political campaigning and digital media: The state of the art and some avenues for future research
8. Digital campaigns of extremist violence through ressentiment: Mapping the emotional mechanism of violent extremist manifestos
9. Political microtargeting: What is all the fuzz about? Part 3: Campaign Strategies 10. Political advertising
11. Political marketing as a campaign strategy
12. Immigrant identity and partisanship in U.S. political campaigns
13. From disinformation campaigns to influence operations: New campaign tactics and legacy media bypass in the Philippines
14. Data-driven campaigning: Using data, analytics, technology, and personnel for a new era of campaigning? Part 4: Campaign tactics and platforms affordances 15. Digital meme culture between political campaigning and participatory propaganda: Blurring the boundaries
16. The problems with social sedia affordances and digital political campaigning
17. The evolution of platform policy: Governance by platforms during political events
18. On the relationship between political campaigning and echo chambers
19. Alternative media and political campaigning
20. Social platforms and the spread of disinformation Part 5: News and Journalism 21. Political campaigning and media systems theory: Different strokes
22. Capture-driven bias in campaign coverage: Concepts, conditions and contexts
23. Impartiality within political reporting and election coverage
24. Agenda setting, news, and campaigns
25. News consumption and knowledge acquisition in election campaigns Part 6: Citizens and Voters 26. Political mobilisation
27. Young people and participation in election campaigns
28. Online political participation: A citizenship-oriented approach
29. Incivility and polarization: Causes and consequences among politicians and the public Part 7: Civil Society 30. Press and politics in electoral campaigns: Changes and continuities in an era of digital activism
31. Digital activism and social movements: Educommunication, innovation and participation in civil society media
32. Digital advocacy and algorithms: Challenges and opportunities for civil society
33. Hashtag activism
34. Athletes as activists and political influencers: Leveraging the power of public platforms to promote issues, ideas, and political candidates

Darren G. Lilleker is Professor of Political Communication in the Faculty of Media & Communication at Bournemouth University, UK, and Convenor of the Centre for Politics & Media Research.

Daniel Jackson is Professor of Media and Communication in the Faculty of Media & Communication at Bournemouth University, UK.

Bente Kalsnes is Professor of Political Communication in the Department of Communication, Kristiania University College, Norway.

Claudia Mellado is Professor of Journalism in the School of Journalism at the Pontificia Universidad Catolica de Valparaiso, Chile.

Filippo Trevisan is Associate Professor of Public Communication and Associate Dean for Faculty Affairs in the School of Communication at American University in Washington, DC, USA.

Anastasia Veneti is Associate Professor of Marketing Communications in the Faculty of Media & Communication at Bournemouth University, UK.
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