This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.
The book is divided into seven sections, offering a truly comprehensive reference work that covers:
- The historical foundations of the discipline and the rise of globalization
- The role of cognition and multisensory perception in consumers judgements
- The social self, identity and well-being, including their relation to advertising
- Social and cultural influences on consumption, including politics and religion
- Decision making, attitudes and behaviorally based research
- Sustainable consumption and the role of branding
- The particularities of online settings in framing and affecting behavior
The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content.
Part I: Introduction and cross-cultural research
1. The history of
consumer psychology Cathrine V. Jansson-Boyd and Nigel Marlow
2.
Cross-cultural consumption Susan Forquer Gupta
3. Globalization, branding and
multicultural consumer behaviour Carlos J. Torelli and Marķa Rodas Part II:
Consumer cognition and perception
4. Visual attention in consumer settings J.
Wesley Hutchinson, Joy Lu and Evan Weingarten
5. Perception and consumption:
Touch, multisensory integration and congruency Cathrine V. Jansson-Boyd
6.
The role of procedural knowledge in consumer judgement and decision making
Robert S. Wyer, Jr.
7. Unconscious cognition effects in consumer research
Claudiu V. Dimofte
8. Capturing the consumers unconscious: Applying the
implicit association test in consumer research Dominika Maison and Aiden
Gregg Part III: Social perception, self, identity and well-being
9. The self
in consumption Russell Belk
10. Revisiting self-congruity theory in consumer
behaviour: Making sense of the research so far M. Joseph Sirgy, Dong-Jin Lee,
and Grace B. Yu
11. Social comparison processes in advertisement: On the
relative sales-value of beauty Michael Häfner
12. Applying universal
dimensions of social perception to consumer context: An extension of the
SCM/BIAF models with the relevance principle Magdalena J. Zawisza
13. Does
size matter? Media influences and body image Megan Hurst, Helga Dittmar, Emma
Halliwell and Phillippa C. Diedrichs
14. The psychology of healthy eating
Lara Spiteri-Cornish Part IV: Social and cultural influences
15. Political
marketing: Theory and practice Wojciech Cwalina, Andrzej Falkowski and Bruce
I. Newman
16. Religion and consumer behaviour Elizabeth A. Minton and Lynn
R. Kahle
17. The psychological consequences of money for economic and social
relationships Tomasz Zaleskiewicz and Agata Gasiorowska
18. Young children as
consumers: Their vulnerability to persuasion and its effect on their choices
Dick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert Part V: Decision
making, attitudes and behavioural research
19. Framing effects in consumer
judgement and decision making Tobias Krüger, Tobias Vogel and Michaela Wänke
20. Enhancing consumer behaviour with implementation intentions Peter M.
Gollwitzer, Maik Bieleke and Paschal Sheeran
21. The elaboration likelihood
model: Understanding consumer attitude change Jacob Teeny, Pablo Brińol and
Richard E. Petty
22. Transactions as tradeoffs between costs and benefits
Bernadette Kamleitner and Ruta Ruzeviciute
23. Naļve theories about marketing
and consumption in consumer inference Hélčne Deval, Maria L. Cronley, Susan
Powell Mantel and Frank R. Kardes
24. What makes tomorrows gain worth
todays pain? Cognitive, motivational, and affective influences in consumers
self-control dilemmas Aparna A. Labroo and Anastasiya Pocheptsova
25. Sex
drive and consumer decision making Rui Chen and Maggie Wenjing Liu
26. Ageing
and consumer behaviour: Challenges and opportunities Stephanie M. Carpenter
and Carolyn Yoon Part VI: Products, branding preferences and sustainability
27. Sustainability and consumer psychology Eda Gurel-Atay, Lynn R. Kahle and
Elizabeth A. Minton
28. Moving towards sustainable consumption: A
psychological perspective on improvement of public transport Margareta Friman
and Tommy Gärling
29. The psychology of branding Arnd Florack and Johanna
Palcu
30. Aesthetics: Antecedents, underlying processes and behavioural
consequences Martin Reimann and C. Clark Cao
31. Anthropomorphism Pankaj
Aggarwal and Ann L. McGill Part VII: Internet and electronic media
32. Novel
phenomena, evolving frameworks: Exploring social influence in the online
world Rebecca Walker Reczek and Cait Lamberton
33. Representations of race,
gender, and sexual orientation in gaming content Melody A. Stotler and Karen
E. Dill-Shackleford
34. Personality-customized advertising in the digital
environment Sandra Matz
Cathrine V. Jansson-Boyd is a reader in consumer psychology at Anglia Ruskin University, Cambridge, UK. Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for many large organizations to further the understanding of various aspects of consumer perception. Her work has been published in both books and journals.
Magdalena J. Zawisza is a senior lecturer in psychology at Anglia Ruskin University, Cambridge, UK. She obtained her PhD from Royal Holloway, University of London, UK and MSc from Gdansk University, Poland. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy.
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