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SAGE Handbook of Marketing Ethics [Kietas viršelis]

Edited by , Edited by , Edited by , Edited by
  • Formatas: Hardback, 576 pages, aukštis x plotis: 246x174 mm, weight: 1180 g
  • Išleidimo metai: 19-Oct-2020
  • Leidėjas: Sage Publications Ltd
  • ISBN-10: 1529709296
  • ISBN-13: 9781529709292
Kitos knygos pagal šią temą:
  • Formatas: Hardback, 576 pages, aukštis x plotis: 246x174 mm, weight: 1180 g
  • Išleidimo metai: 19-Oct-2020
  • Leidėjas: Sage Publications Ltd
  • ISBN-10: 1529709296
  • ISBN-13: 9781529709292
Kitos knygos pagal šią temą:
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. 

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

PART 1: Foundations of Marketing Ethics

PART 2: Theoretical and Research Approaches to Marketing Ethics

PART 3: Marketing Ethics and Social Issues

PART 4: Issues in Consumer Ethics

PART 5: Ethical Issues in Specific Sectors

PART 6: Ethical Issues in the Marketing Mix

PART 7: Concluding Comments and Reflections

List of Figures and Tables
viii
Notes on the Editors and Contributors x
PART I FOUNDATIONS OF MARKETING ETHICS
1 Introduction to Marketing Ethics
3(17)
Lynne Eagle
Stephan Dahl
Patrick De Pelsmacker
Charles R. Taylor
2 Internal and External Drivers of an Ethical International Marketing Strategy: Implications on Reputational Advantage and Performance
20(23)
Leonidas C. Leonidou
Bilge Aykol
Pantelitsa Eteokleous
PART II THEORETICAL AND RESEARCH APPROACHES TO MARKETING ETHICS
3 Cross-cultural and Religious Perspectives on Marketing Ethics
43(15)
Charles R. Taylor
Mivena Panteqi
4 An Interdisciplinary View of Marketing Ethics
58(16)
Dominik Mahr
Martina Caic
Gaby Odekerken-Schroder
5 Conducting Ethical Research in Marketing
74(17)
Mathieu Alemany Oliver
6 Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics
91(16)
Caroline Moraes
Solon Magrizos
Lucy Hebberts
7 Parental Mediation of Children's Exposure to Online Media and Advertising
107(18)
Patrick De Pelsmacker
Kristien Daems
Ingrid Moons
PART III MARKETING ETHICS AND SOCIAL ISSUES
8 Marketing to Vulnerable Consumers
125(11)
Brian Young
9 Cross-Cultural and Sub-Cultural Issues in Marketing Ethics
136(10)
Daniel E. Palmer
10 Stereotyping in Marketing
146(9)
Martin Eisend
Sofiia Kanevska
11 Cultural Appropriation
155(14)
Ann-Marie Kennedy
Marian Makkar
12 Appearances Matter: The Impact of Unattainable Idealizations of an Individual's Physical Self
169(15)
Lynne Eagle
Rachel Hay
13 Ethical Issues in Marketing to the LGBT Community: Of Becoming Visible and Being Targeted
184(12)
Stephan Dahl
14 Ethical Perspectives on Sustainability in Marketing
196(19)
Mark Peterson
PART IV ISSUES IN CONSUMER ETHICS
15 Circular Economy and Sustainable Consumption: Suggestions for Ethical Marketing
215(11)
Johan Jansson
16 Sustainability Marketing: Products, Fairtrade, and Greenwashing
226(12)
Caroline J. Oates
17 Business-to-Business (Industrial) Marketing Ethics
238(10)
Ross Brennan
18 The Ethics of Social Marketing and Non-Profit/Charity Marketing
248(11)
Krzysztof Kubacki
Natalia Szablewska
19 Ethical Issues in Tourism
259(16)
Tazim Jamal
Seunghoon Lee
20 Social Causes, Consumer Activism and Human Rights
275(14)
Natalia Szablewska
Tanja Kamin
Krzysztof Kubacki
PART V ETHICAL ISSUES IN SPECIFIC SECTORS
21 Ethics and Corporate Social Responsibility
289(12)
Karla K. Gower
22 Ethics in Financial Products Marketing
301(14)
Michelle Cull
Suzan Burton
Regan Lam
23 Consumer and Marketing Ethics: A Case of the Fashion Industry
315(11)
Srikant Manchiraju
Amrut Sadachar
24 Ethical Considerations for Pharmaceutical Marketing
326(13)
Christian Lolk
Charles R. Taylor
25 Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco
339(15)
Karmen Luzar
Steven Greenland
David Low
26 Food Marketing Ethics
354(13)
Morven G. McEachem
27 Ethical Aspects of Digital (eHealth and mHealth) Marketing
367(18)
Isabell Koinig
Sandra Diehl
Ralf Terlutter
PART VI ETHICAL ISSUES IN THE MARKETING MIX
28 Product and Branding Ethics
385(14)
Beatrice Parguel
Elisa Monnot
29 The Ethics of Pricing
399(12)
Juan Manuel Elegido
30 Personalization in Digital Marketing: Implementation Strategies and the Corresponding Ethical Issues
411(13)
Roseline van Gogh
Michel Walrave
Karolien Poels
31 Ethics in Digital Marketing and Social Media
424(20)
Annmarie Hanlon
32 Ethics Within Sponsorship
444(13)
Nicolas Chanavat
Guillaume Bodet
33 The Sales Ethics Subculture
457(17)
Greg W. Marshall
O. C. Ferrell
Victoria Bush
Mark W. Johnston
Linda Ferrell
34 Ethics in Public Relations
474(9)
Peter Neijens
PART VII CONCLUDING COMMENTS AND REFLECTIONS
35 Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Transformation in the Charity Sector
483(15)
Brendan James Keegan
Lee Smorthit
36 Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry
498(20)
Lynne Eagle
Stephan Dahl
Patrick De Pelsmacker
Charles R. Taylor
37 Concluding Comments Regarding the Challenges of Marketing Ethics
518(12)
Patrick De Pelsmacker
Lynne Eagle
Stephan Dahl
Charles R. Taylor
Index 530
Lynne Eagle is Professor of Marketing, College of Business, Law and Governance at James Cook University and Adjunct Professor of Marketing at both the University of Canterbury, New Zealand and Charles Darwin University, Australia. Her research interests centre on: trans-disciplinary approaches to sustained behaviour change in social marketing / health promotion / environmental protection interventions, including the ethical dimensions of this activity. Within this broad area, she is active in research relating to marketing communication effects and effectiveness, including the impact of persuasive communication via traditional and digital channels, and the challenges of communicating effectively with population sectors that face literacy and numeracy challenges.  She has published widely and is on the editorial board of several journals. Stephan Dahl is Adjunct Associate Professor at Charles Darwin University and James Cook University in Australia. Born in Germany, he worked in media, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain before joining academia.

His research interests include social marketing, ethics in marketing and online/social media marketing and he publishes widely in national and international journals, as well as being the author or co-author of several books on social marketing, marketing communications and ethics in marketing. He currently serves on the editorial board of the International Journal of Advertising Research and the Journal of Consumer Affairs. His research has recently been featured in the UK on Channel 4s Dispatches programme, and BBCs Newsnight and Look East.

He is also the co-author of Marketing Ethics & Society (SAGE, 2015) and co-editor of the Handbook of Marketing Ethics (SAGE, 2021). 

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium and part-time professor at Ghent University, Belgium. His research focuses on advertising to children and teenagers, advertising effectiveness, online behavior, sustainable consumer behavior, and cross-cultural consumer behavior. His research has been published in journals such as Journal of Advertising, International Journal of Advertising, Journal of Business Research, Young Consumers, Journal of Environmental Psychology, Ecological Economics, and International Marketing Review. Charles R. Taylor is John A. Murphy Professor of Marketing, Villanova University School of Business, USA.  Taylor is Editor-in-Chief of the International Journal of Advertising and is a regular contributor to Forbes.com.  His research interests include advertising effectiveness, global marketing and advertising, Super Bowl advertising, and marketing and public policy issues, as well as advertising ethics. He has published in numerous journals and has won the Ivan Preston Award for Outstanding Contribution to Research from the American Academy of Advertising and the Flemming Hansen Award for Outstanding Contribution to the Advertising Field from the European Academy of Advertising.