"In his guide to communicating science, Craig Cormick practices what he preaches: data instead of intuition, humour as a tool, stories as the medium. He illustrates how to communicate science in a way that generates lasting interest, rather than hype that inevitably disappoints or pomposity that keeps curiosity at bay." -- Dr Alan Finkel * Chief Scientist of Australia * "Craig Cormicks book, The Science of Communicating Science, is a wonderfully written and practical guide to the art of science communication. Cormick brings to the topic his many years of experience working in the communication of contentious areas of science and every chapter is underpinned by his understanding that science communication is a lot more than exciting the masses with research. The receiver is just as important as the purveyor of knowledge and Cormick shows a genuine interest in and respect for the enormously varied needs and beliefs of the audience. The idea that all we need to do is tell the public about science and theyll all be fans is well and truly put to bed. The book does an excellent job of taking us outside the science communication silo, forcing us to ask why are we communicating and whats in it for our audience? I highly recommend this book for anyone who wants to be an effective science communicator." -- Dr Susannah Eliott (Chief Executive Officer) * Australian Science Media Centre * "First impression. Oh no, not another book on science communication. Second impression on reading the book. This is really good and useful. I like the style. Third thought. Perhaps there is room for just one more book. Every student of science and science communication should read this one." -- Professor Graham Durant * Director of Questacon *
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