Organized on 13th15th December 2023, The 14th Annual International Research Conference of the Symbiosis Institute of Management Studies, (SIMSARC 2023) is based on the theme Securing the Future through Sustainability, Health, Education and Technology. It focuses on the need for a holistic approach to address the present challenges of the world while envisioning a resilient and prosperous tomorrow. It discusses the interconnections between Sustainability, Health, Education and Technology in fostering long-term well-being and addresses challenges and future opportunities.
SIMSARC 2023 focuses on the need for a holistic approach to address the present challenges of the world while envisioning a resilient and prosperous tomorrow. It discusses the interconnections between Sustainability, Health, Education and Technology in fostering long-term well-being and addresses future challenges.
List of Figures
List of Tables
Foreword
Preface
Acknowledgements
About the Editors
1. A Bibliometric Analysis of Sustainability Literature: Benefits,
Implications and Future Trends
2. Beyond the Call of Duty for Securing Future: Analyzing the Vital Role of
Indian Armed Forces in Response to Disruptive Times
3. Assessment of Efficacy of Alcohol Based Hand Sanitizers
4. Transforming Health Care Management through Artificial Intelligence
5. Kano Model Analysis for Understanding Customer Satisfaction
6. Internships for Experiential Learning in MBA Curriculum
7. Impact of Overconfidence Bias on Perceived Market EfficiencyThe Mediating
Role of Investment Decision-Making of Indian Individual Investors
8. Perception of Workforce for Rejuvenation of Labour Laws
9. Agri-food Supply Chain (AFSC) Producers Perceptions of Consumer Price
ControlAn Assessment using MCDM Technique
10. Behavioural Patterns of Indian Shoppers in Tier II Cities of South Asia:
A Confirmatory Factor Analysis Approach
11. Customer Advocacy in Value Co-creation Space in Context to Customers
Perceptions
12. A STITCH IN TIME: A Study on the Latent Factors of Awareness and
Perception of Sustainable Estate Planning Among Millennials in Urban
Bengaluru
13. The Impact of Russian and Ukrainian Conflict on Indian Stock Returns
14. Emotional Intelligence Promoting the Sustainability of Online Learning
Readiness
15. A Midas Touch in Kitchen
16. Servicification and Contribution of Service Exports to Manufacturing
Exports: From the Indian Context
17. Understanding Conflict Strategies and Its Effects on Sustainability
through Game Theory Decisions: An Example of Afghan Conflict
18. An Analysis and Mapping Teachers Ethical Framework to Hichki, A
Bollywood Cinema
19. Training and Development of Community Resource Person as a Tool for
Empowerment of WomenA Qualitative Enquiry
20. Arming Prosperity: A Comprehensive Study of Defense Expenditures
Influence on Indias Economic Growth and Employment
21. Herbal vs AllopathicSelect Determinants of Preference for Medication in
India
22. Impact of ESG on the Financial Performance: A Case Study in the Indian
Cement Industry
23. Unlocking HR Potential: Exploring Blockchain Technologys Application in
Human Resource Management
24. Role of Biomass Gasification and Bio CNG for Carbon Footprint Management
in the Process Industry
25. Adding Granularity to the Measurement of Programme Outcomes Assessment: A
Novel way to Compute Programme Outcome Attainment
26. Credit Default SwapsAn Empirical Analysis of Recent Developments in the
CDS Market
27. Blockchain Technology in HRM: A Futuristic Perspective
28. Comparative Study of Fidget Toys on Adults Attention Span and
Concentration
29. Factors Influencing Students to Pursue Digital Homeschooling in India
30. Library Orientation through Games: Engaging and Interactive Approaches to
Introduce Student to Library Resources and Services
31. Comparative Analysis of Islamic Banks with Conventional Banks in Terms of
Performance
32. New Product Advertising: Analysing the Impact of Functional, Emotional
and Rational Brand Post on Purchase Intention
33. Unveiling the Branding Bridge: A Study on How Brand Equity Mediates the
Relationship between CSR and Consumer Willingness to Buy in the Future
Rajiv Divekar is Dean, Faculty of Management of Symbiosis International (Deemed University) and Director of Symbiosis Institute of Management Studies, India. He has completed his MBA with specialization in Human Resource Management and holds experience of strategy, planning, logistics and human resource management based on his service with multinational teams as part of United Nations Force in both Somalia and Lebanon. His teaching areas include Strategy, Human Resource and Leadership.
Komal Chopra is Associate Professor of Marketing at Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. His teaching areas include Retail Management, Consumer Behaviour, and Essentials of Marketing. He has also conducted management development programmes for Godrej & Boyce, Wipro, John Deere, Cognizant and Directorate General of Resettlement, Government of India.
Pravin Dange is Associate Professor of Marketing and Strategy at Symbiosis Institute of Management Studies, India. His research interests include Corporate Social Responsibility, Sustainability and Higher Education. He is an agricultural engineer and has handled varied profiles in the past including teaching, academic administration, and consultancy.
Smita Mehendale is Assistant Professor with Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Pune, India. She specializes in diverse functions like finance, marketing and HR and has also worked in the manufacturing and service sector and consultancy. Her teaching areas include Research Methodology, Retail Management and Marketing Research.
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