Porter (architecture, Oxford Brookes U., UK) examines the promotional role of architectural graphics and drawing, discussing the power of the image from the standpoint of visual perception; architectural presentation as a "selling package"; and the ordering principles and layout strategies of the presentation package. Case studies focus on the selling techniques of both young and established architectural practices. The conclusion examines the promotional tools used in the profession and the marketing opportunities they provide the designer. Extensively illustrated in b&w, with a few color images. 9x9.5<">. Annotation c. Book News, Inc., Portland, OR (booknews.com)
