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El. knyga: Serialization, Commercialization and the Children s Classics: British Series from the 20th Century

(Bishop Grossette University, UK)
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"An exploration of the serialization of children's classics by contemporary publishers, this book examines the impact of the practice to provide new ways of reading 20th-century British children's literature. Combining distant and close reading of seriesfrom Ladybird, Longman, Puffin and Walker Illustrated, it reveals how publishers' composition, abridgement and repackaging of individual works into series has transformed classic fiction into commercial products and complicated the concept of what is even considered a classic. Demonstrating how modern classics series are marked by variation, instability and a reductive homogeneity, Webster puts forward a critical approach for classifying classics in the face of contemporary publishing practices"--

An exploration of the serialization of children's classics by contemporary publishers, this book digs into the impact of the practice and provides new ways of reading the corpus of British children's literature from the 20th century. Amy Webster demonstrates how publishers select texts for their series, which texts they omit, which outliers are sometimes included and how a core group of works from the golden age of children's literature emerged. The text also examines how texts are abridged and transformed from publisher to publisher through close readings of The Wind in the Willows and Alice's Adventures in Wonderland; and how the repackaging of works within a series highlight issues and choices tied to key paratextual elements. Analysing data through distant reading and close reading of series from Ladybird, Longman, Puffin and Walker Illustrated editions, this book sheds light on how modern classics series are marked by variation and instability but also a reductive homogeneity.

Through her use of quantitative and text-focused research, Webster reveals how commercial motivations have created a gulf between the canonical concepts of the classic and how the term functions as a marketing tool in British children's publishing. With notions of what counts as a classic compromised and complicated, this book leads the call for a critical approach towards both the term 'classic' and to reading children's classics that acknowledges how they are tied to the commercial enterprises of the children's book business.

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An exploration of the serialization of children's classics by British publishers, this book examines the impact of the practice and provides new ways of reading 20th century children's literature.

Introduction: Probing the problem of 'the classic'
Complexities and critiques of 'the classic'
'The classic' in children's literature
Classics and canons
Prizing and reading practices
Serialising children's classics: A room of not so familiar friends
Studying British series of children's classics at a distance and up close
Compiling the corpus
Precursors to the classic series
A study of presence, pruning and product

Chapter 1: Presence
Analysing the corpus
Core classics
Outliers in series
The move towards homogenisation
Variation in series of modern classics
Transitioning titles
Trends in authorship

Chapter 2: Pruning
Adaptations in children's literature
Statistical data: On counting words and measuring sentences
Genette's Palimpsests: On reading contraction
A case study of a classic
Ladybird: Generating series of classics for younger readers
Longman: Turning the children's classics into a reading scheme
Distilling a sense of a classic style

Chapter 3: Product
Repackaging the children's classics
The publisher's paratext
A Ladybird story
Puffin's 'complete and unabridged' classics
Walker's illustrated classics: 'The classics have never looked so good'

Conclusions: What does serialisation mean for the children's classics?

Appendix
Appendix A: Accessing the dataset online
Appendix B: Series of classics and modern classics listed chronologically by start publishing date
Appendix C: Books in series listed numerically by book ID
Appendix D: Authors in series listed numerically by author ID
Appendix E: Series that books appear in listed numerically by Book ID

References

Index

Amy Webster is Senior Lecturer in Education Studies, Bishop Grosseteste University, UK. She is part of the Universitys Literature and Literacies research unit and co-edits the universitys newsletter on childrens literature. Her articles and essays have been published in The SAGE Encyclopaedia of Children and Childhood Studies and FEAST and has presented many papers across the UK and Europe. She completed an MPhil and PhD at the Centre for Research in Childrens Literature at the University of Cambridge.
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