A book dedicated entirely to geometric shapes, widely used by graphic designers and applied to all fields of communication.
Basic geometric shapes and their various combinations have always dominated graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book, now in paperback, readers will find many examples of why geometry is still very much relevant in todays graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, shapes and forms determine the character and the mood of a layout, without us even realising it.
They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.
Preface
Big Ideas in Simple Shapes by Genis Carreras
Shapes and Transformational Elements by Korbinian Lenzer
Projects
Points and Roundness
Triangles, Rectangles and Polygons
Mixed Figures
Three Dimensions
Index
Acknowledgements
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for Chinas most prestigious design and illustration awards.
