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Show What You Mean: Visual Literacy for Graphic Design and Mass Communication [Minkštas viršelis]

(School of Mass Communications, University of South Florida, USA), (School of Mass Communications, University of South Florida; President and principle designer at Sky Lake Studio)
  • Formatas: Paperback / softback, 400 pages, aukštis x plotis: 235x191 mm
  • Išleidimo metai: 31-Dec-2023
  • Leidėjas: CRC Press
  • ISBN-10: 1138854786
  • ISBN-13: 9781138854789
Kitos knygos pagal šią temą:
Show What You Mean: Visual Literacy for Graphic Design and Mass Communication
  • Formatas: Paperback / softback, 400 pages, aukštis x plotis: 235x191 mm
  • Išleidimo metai: 31-Dec-2023
  • Leidėjas: CRC Press
  • ISBN-10: 1138854786
  • ISBN-13: 9781138854789
Kitos knygos pagal šią temą:
Visual Literacy is the ability to interpret, negotiate, and make meaning form information presented in the form of an image (be it font, photographs, paintings, or infographics). While most Visual Literacy textbooks concentrate on theory, few concentrate on application, and most texts are outdated, not even covering the impact that technology has had on the image. Show What You Mean is the answer to these obsolete titles, combining abundant theory, with relevant practice, updated to meet today's digital, visual culture. This book surveys the basics from how one perceives and interprets an image to how one constructs and uses an image. Key Features Takes a down-to-earth approach with high theory, making it accessible for readers without watering down. Supported by many 4-color examples, that showcase the theoretical and practical aspects of visual literacy. Accompanied by a companion website featuring an image bank for each chapter, links to further resources, suggested projects, and a glossary. Takes visual literacy to the age of information, covering analysis for images read on mobile devices, and other screens.
Preface
Chapter
1. Intro PART I: VISUAL LITERACY
Chapter
2. Perception/Awarness
Chapter
3. DIY meaning. Some assembly required.
Chapter
4. Meaning by Osmosis: Societal, environmental, cultural and other influences
Chapter
5. The Medium is the Message
Chapter
6. Reading (Interpreting and Understanding) an Image-Where to Begin? PART II: VISUAL COMMUNICATION
Chapter
7. Understanding your Audience
Chapter
8. Elements and Principles of Design
Chapter
9. Logos, Icons, Symbols
Chapter
10. Still and Moving Images
Chapter
11. Data Visualizations Part III: ETHICS
Chapter
12. Ethics
Chapter
13. Rhetoric is not a dirty word
Chapter
14. Reproduction Issues (copyright, fair use) Part IV: CONCLUSION
Chapter
15. Conclusion