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viii | |
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x | |
Acknowledgements |
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xii | |
Abbreviations |
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xiii | |
Introduction |
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1 | (4) |
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PART 1 The need for a new form of tourism destination governance |
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5 | (50) |
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1 Tourism destination governance and its challenges |
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7 | (22) |
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1.1 Approaches to tourism destination development |
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8 | (1) |
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1.2 Foundations of tourism destination governance |
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9 | (4) |
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1.3 Network governance of tourism destinations |
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13 | (5) |
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1.4 Challenges of tourism destination governance |
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18 | (11) |
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21 | (8) |
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2 Smart destination governance as a new model of destination development |
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29 | (26) |
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2.1 Smart tourism and its development |
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29 | (11) |
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2.2 Foundations of smart tourism design |
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40 | (4) |
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2.3 The contribution of smart tourism design to destination governance |
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44 | (11) |
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48 | (7) |
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PART 2 The contribution of smart approach to overcoming the challenges of tourism destination governance |
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55 | (62) |
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3 Changing tourist behaviour along the tourist journey |
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57 | (24) |
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3.1 Touchpoints and possibilities of data collection along the tourist journey |
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58 | (8) |
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3.2 Behaviour of different tourist segments along the tourist journey |
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66 | (7) |
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3.3 Technology savvy tourists and their behaviour |
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73 | (8) |
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78 | (3) |
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4 The impact of smart tourism ecosystem on the role of destination management organisation |
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81 | (21) |
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4.1 The role of destination management organisation in a network based on cooperation in marketing activities |
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82 | (8) |
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4.2 The role of destination management organisation in a network based on knowledge transfer |
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90 | (7) |
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4.3 Destination management organisation as a data hub in the smart ecosystem |
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97 | (5) |
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99 | (3) |
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5 Data analytics for a dynamic construct of a tourism destination |
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102 | (15) |
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5.1 Identifying strategic visitor flows using big data analytics |
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103 | (5) |
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5.2 Finding the intersection between visitor flows and destination stakeholders |
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108 | (4) |
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5.3 Using the smart approach to get insights into the dynamics of a destination |
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112 | (5) |
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114 | (3) |
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PART 3 Designing smart tourism destination governance towards sustainability, competitiveness and resilience |
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117 | (32) |
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6 Designing tourist experience based on smart data |
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119 | (13) |
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6.1 Co-creating experience during all trip experience phases |
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120 | (2) |
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6.2 Reacting to tourist behaviour in real time |
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122 | (6) |
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6.3 Using smart data for value co-creation |
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128 | (4) |
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130 | (2) |
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7 Strengthening collaborative design through smart solutions |
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132 | (17) |
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7.1 Augmented service blueprinting in a destination |
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133 | (5) |
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7.2 Knowledge sharing through intelligent information system |
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138 | (5) |
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7.3 Smart solutions enhancing sustainability, competitiveness and resilience |
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143 | (6) |
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147 | (2) |
Conclusion |
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149 | (2) |
Index |
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151 | |