Social Entrepreneurship for Development, Second Edition presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition remains a valuable resource for any student of social entrepreneurship or international development.
This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship.
Foreword Lord Paul Boateng
Introduction: The power of method
1. The power of positioning and scale
2. Changing the power: Begin with the end in mind
3. The power of the method: A six-step method for Intellectual Property
business positioning
4. The power of distinctive products and the Ugandan vanilla case study
5. The power of Intellectual Property tools to improve income
6. The power of education and enforcement
7. The power of the brand: The Maasai Intellectual Property case study
8. The power of womens owned IP businesses: WONS of Uganda and South Sudan
9. The power of the historical record
10. The power of social impact investment
11. The power of scale and connectedness
Margaret Brindle has been a university professor for 25 years, holding a PhD and MPM from Carnegie Mellon University. She has been funded by the US Patent and Trademark Office to design and implement Intellectual Property business strategies for low-income producers in East Africa. Author of six books, she constructs IP training to return higher income to producers of distinctive products and cultural brands using methods that businesses use to capture more income.
Daugiau apie elektronines knygas