Atnaujinkite slapukų nuostatas

El. knyga: Social Media Risk and the Law: A Guide for Global Communicators [Taylor & Francis e-book]

(Griffith University), (Griffith University, Australia)
  • Formatas: 174 pages, 2 Tables, black and white; 4 Line drawings, black and white; 1 Halftones, black and white; 5 Illustrations, black and white
  • Išleidimo metai: 15-Sep-2021
  • Leidėjas: Routledge
  • ISBN-13: 9781003180111
Kitos knygos pagal šią temą:
  • Taylor & Francis e-book
  • Kaina: 161,57 €*
  • * this price gives unlimited concurrent access for unlimited time
  • Standartinė kaina: 230,81 €
  • Sutaupote 30%
Social Media Risk and the Law: A Guide for Global CommunicatorsDidesnis paveikslėlis
  • Formatas: 174 pages, 2 Tables, black and white; 4 Line drawings, black and white; 1 Halftones, black and white; 5 Illustrations, black and white
  • Išleidimo metai: 15-Sep-2021
  • Leidėjas: Routledge
  • ISBN-13: 9781003180111
Kitos knygos pagal šią temą:
Taylor & Francis e-booksMore info about Taylor & Francis e-books
Partnerių interneto svetainė: https://www.taylorfrancis.com/books/9781003180111

Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.



Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.

It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles.

Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.

List of figures xiii
List of tables xiv
List of images xv
List of cases xvi
Preface xvii
Acknowledgements xix
Part 1 Social media law and risk management: introduction and context 1(32)
1 Introduction - defining the boundaries of the theory and practice of social media risk
3(9)
Glossary
3(1)
Abstract
3(1)
Introduction
4(1)
The changing landscape
5(3)
Case Study 1.1 - Indian Ocean tsunami
7(1)
Case Study 1.2 - Christchurch terror attack
7(1)
Case Study 1.3 - Footballer's posts case: Folau v Rugby Australia
7(1)
Understanding risk: ethical, legal and organisational
8(1)
Theoretical underpinnings
9(1)
Discussion questions and project topics
10(1)
Practice tips
10(1)
Cases cited
11(1)
References
11(1)
2 Theory into practice: why is stakeholder theory important?
12(10)
Glossary
12(1)
Abstract
12(1)
What is a stakeholder?
13(3)
Case Study 2.1 - Heart Foundation of Australia's 'Heartless words' campaign
15(1)
Understanding stakeholder theory
16(1)
Social identity theory
17(1)
How to identify stakeholders
18(2)
Case Study 2.2 - #AskJameis
19(1)
Discussion questions and project topics
20(1)
Practice tips
20(1)
References
20(2)
3 Risk management theories and practice in social media
22(11)
Glossary
22(1)
Abstract
22(1)
Defining risk
23(1)
Historical development of risk management
24(1)
Perception of risk and outrage factors
25(1)
Risk assessment
26(1)
Social amplification of risk framework and the role of social media
27(2)
Case Study 3.1 - The Crock-Pot case
28(1)
Legal risk and escalation policies
29(1)
Risk management theory
29(1)
When theories meet: risk management in a stakeholder theory context
30(1)
Discussion questions and project topics
30(1)
Practice tips
31(1)
References
31(2)
Part 2 Social media attributes contributing to opportunity and risk 33(28)
4 The role of the audience: embracing the opportunities social media presents
35(11)
Glossary
35(1)
Abstract
35(1)
Defining the audience
36(1)
Finding the right platform
37(1)
Strategy
38(1)
Ways to engage your audience
39(2)
Influencers, celebrity and endorsement
41(2)
Case Study 4.1 - 'Your Army Needs You' campaign
41(1)
Case Study 4.2 - Queensland Police Service social media use
42(1)
Case Study 4.3 - Starbucks #whatsyourname campaign
43(1)
Stakeholder theory and the audience
43(1)
Discussion questions and project topics
44(1)
Practice tips
44(1)
Cases cited
44(1)
References
44(2)
5 Managing legal risk in a wired world: general and specific approaches to minimising damage for stakeholders
46(15)
Glossary
46(1)
Abstract
46(1)
Defining social media law and legal risk
47(1)
Communication and social media law in historical context
47(1)
Strategies for minimising legal risk: general and specific approaches for analysis
48(5)
Key legal areas of risk with social media
53(2)
Jurisdiction: legal implications of a globalised and interconnected world
55(2)
Case Study 5.1 - Legal risk of political speech in the United States versus Australia
55(1)
Case Study 5.2 - The Volvo photo shoot case
56(1)
Stakeholder theory and social media law
57(1)
Discussion questions and project topics
58(1)
Practice tips
59(1)
Cases cited
59(1)
References
59(2)
Part 3 Brand and reputational opportunity and risk 61(28)
6 Brand, reputational management and defamation on social media
63(14)
Glossary
63(1)
Abstract
63(1)
Defining brand, reputation and defamation
64(1)
Brand and reputation on social media: pluses and pitfalls
65(1)
Strategies for managing brand and reputation on social media
65(1)
Defamation as the legal action over reputational damage
66(1)
Defamation in an international context: jurisdictional issues
67(1)
Elements of a defamation action
68(2)
Common defences to defamation
70(2)
Strategies for minimising defamation risk
72(3)
Case Study 6.1 - Are you responsible for defamatory comments by other people on your organisation's Facebook page?
73(1)
Case Study 6.2 - The Cyprus property case: defamation action might not restore a reputation
74(1)
Stakeholder theory and reputational management
75(1)
Discussion questions and project topics
75(1)
Practice tips
75(1)
Cases cited
76(1)
References
76(1)
7 Crisis communication and reporting
77(12)
Glossary
77(1)
Abstract
77(1)
Dining a crisis
78(1)
Crisis communication theory
79(2)
Social media and crisis management
81(1)
Crisis communication planning
81(2)
Case Study 7.1 - Southwest Airlines mid-flight emergency
83(1)
Social media crises
83(3)
Case Study 7.2 - American Red Cross rogue tweet - #gettingslizzerd
84(1)
Case Study 7.3 - United Airlines passenger removal
85(1)
Stakeholder theory and crisis management
86(1)
Discussion questions and project topics
86(1)
Practice tips
87(1)
References
87(2)
Part 4 Risks at the intersection of human rights, law and ethics 89(28)
8 Privacy in social media
91(12)
Glossary
91(1)
Abstract
91(1)
Dining privacy, confidentiality and data protection on social media
92(1)
Privacy: historical and global perspectives
92(1)
Legal, ethical and regulatory dimensions
93(1)
Data protection issues
94(1)
Elements of breach of privacy and confidentiality actions
95(2)
Defences
97(1)
Strategies for minimising privacy risk
98(2)
Case Study 8.1 - Facebook and the 'This Is Your Digital Life' app
99(1)
Case Study 8.2 - Using consumer law to combat revenge porn
100(1)
Stakeholder theory and privacy
100(1)
Discussion questions and project topics
101(1)
Practice tips
101(1)
Cases cited
102(1)
References
102(1)
9 See you in court: fair coverage versus a fair trial
103(14)
Glossary
103(1)
Abstract
103(1)
Contested space: the intersection between the courts and social media
104(1)
Fundamental rights at issue
105(1)
Open justice and social media
105(1)
Varieties of contempt of court
105(1)
Prejudicial publicity on social media - sub judice contempt
106(1)
Scandalising the court
107(1)
Breaching suppression orders
108(1)
Social media in the courtroom - tweeting, blogging and court communication
109(1)
National security laws and secret trials
109(1)
Social media as evidence
110(1)
Strategies for minimising risk with crime, contempt and the courts
110(3)
Case Study 9.1 - The Yahoo! 7 contempt case
112(1)
Case Study 9.2 - The Facebook streaming case
112(1)
Stakeholder theory and court-oriented social media
113(1)
Discussion questions and project topics
113(1)
Practice tips
114(1)
Cases cited
114(1)
References
115(2)
Part 5 Legal risks of social media in business 117(41)
10 Employment law - private versus professional social media risk
119(11)
Glossary
119(1)
Abstract
119(1)
Employment law - what is it and why is it important?
120(1)
Does private communication on social media really exist?
120(3)
Case Study 10.1 -Justine Sacco and her viral tweet
122(1)
Corporate governance - social media policy or code of conduct
123(2)
Case Study 10.2 - Michaela Banerji and her anonymous tweets
125(1)
Employees as ambassadors or advocates
125(2)
Case Study 10.3 - Paris Brown - how past social media posts can destroy a job offer
126(1)
Stakeholder theory and employment law
127(1)
Discussion questions and project topics
127(1)
Practice tips
127(1)
Cases cited
128(1)
References
128(2)
11 Business, corporate and consumer law and social media
130(14)
Glossary
130(1)
Abstract
130(1)
Mapping the terrain of risk with business laws on social media
131(2)
Misleading and deceptive conduct
133(2)
Securities laws and social media
135(1)
Special industry-based restrictions: health, drugs, alcohol, tobacco and gambling
136(1)
Organisational responsibility for the comments of others on its social media sites
137(2)
Case Study 11.1 - Allergy Pathway, consumer law and liability for third party comments
138(1)
Case Study 11.2 - Urthbox and the misleading reviews
139(1)
Strategies for minimising risks with consumer and business laws
139(2)
Stakeholder theory and business laws
141(1)
Discussion questions and project topics
141(1)
Practice tips
142(1)
Cases cited
142(1)
References
143(1)
12 Intellectual property law and plagiarism
144(14)
Glossary
144(1)
Abstract
144(1)
Intellectual property and plagiarism - where law and ethics meet on social media
145(1)
Ethical dimensions via plagiarism - borrowing and stealing the work of others
145(1)
A quick introduction to intellectual property law
146(1)
Breach of copyright - elements and pitfalls
147(2)
Free use, fair use and fair dealing exceptions
149(1)
Moral rights, personality rights and passing off
150(1)
Beware the cybersquatters
151(3)
Case Study 12.1 - Naruto Monkey case: monkey see, monkey do!
151(2)
Case Study 12.2 - #WTForever21 case
153(1)
Strategies for minimising risks with intellectual property
154(1)
Stakeholder theory and intellectual property
155(1)
Discussion questions and project topics
156(1)
Practice tips
156(1)
Cases cited
156(1)
References
157(1)
Appendix: Further social media law resources 158(11)
Index 169
Susan Grantham is an Adjunct Fellow with the Centre for Social and Cultural Research at Griffith University. Her research focuses on the use of social media in public relations, investigating reputation management, crisis communication, and legal and ethical consequences with a focus on these evolving professions within government and pseudo government environments. She has more than 15 years professional experience working for and with government in strategic communications, crisis management and social media engagement.

Mark Pearson is Professor of Journalism and Social Media at Griffith University and is a journalism and media law educator, blogger and author. He has written or edited eleven books, including six editions of Australias leading journalism law text The Journalist's Guide to Media Law (with Mark Polden, 2019), Blogging and Tweeting Without Getting Sued (2012), and Mindful Journalism and News Ethics in the Digital Era (with Shelton A. Gunaratne and Sugath Senarath, 2015).
Pastovi nuoroda: https://www.kriso.lt/db/9781003180111_pe.html
Raktažodžiai: